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    Lars Silberbauer - Speaker - By Promotivate Speaker Agency

    Lars Silberbauer

    Conference Speaker Lars Silberbauer - By Promotivate Speaker Agency

    Lars Silberbauer

    Meet a leading UK expert specialising in marketing, branding, digital transformation, media, and creativity. Discover innovative strategies to elevate your brand and drive growth.


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      Lars Silberbauer

      Transformational CMO & Digital Strategy Pioneer Behind LEGO’s Global Social Media Success

      Core Intelligence Domain: Digital Transformation & Innovation
      Location: Copenhagen, Denmark / London, UK | Languages: English, Danish
      Representation: Represented globally by PSpeakers Global Intelligence

      Lars Silberbauer is a globally recognised digital executive and strategic visionary, best known for revolutionising the digital footprint of some of the world’s most iconic brands. As a foremost authority on digital transformation, social media strategy, and marketing innovation, he has consistently demonstrated how to turn legacy organisations into agile, digital-first powerhouses. His proprietary frameworks for digital ecosystem scaling and audience engagement have set industry benchmarks, making him one of the most sought-after minds in modern corporate strategy.

      Throughout his illustrious career, Lars has operated at the highest levels of the C-Suite, driving digital disruption and brand repositioning on a global scale. His most defining achievement came during his tenure as Global Director of Social Media & Video at the LEGO Group. Joining the company when it had virtually no social media presence, Lars built a comprehensive digital ecosystem from scratch. Under his leadership, LEGO became one of the most engaged corporate brands on the planet, eventually surpassing Disney as the world’s most powerful brand globally. He successfully pioneered a culture of real-time marketing and authentic community building, transforming how the 90-year-old toy manufacturer interacted with both children and adults.

      Following his monumental success at LEGO, Lars was recruited as Senior Vice President for MTV Digital Studios at Viacom. In this role, he was tasked with reinventing the MTV brand for a younger, digitally native demographic. He led a global team to revitalise the network’s digital content strategy, significantly increasing audience engagement across multiple digital platforms and driving new monetisation avenues in an increasingly fragmented media landscape.

      Lars’s expertise in capturing global audiences led him to the International Olympic Committee (IOC), where he served as Head of Brand, Marketing, and Digital. Here, he spearheaded the digital engagement strategy for the Olympic Games, utilising advanced data analytics and digital storytelling to connect with billions of fans worldwide. More recently, Lars served as the Chief Marketing Officer at HMD Global (the home of Nokia phones), where he led a comprehensive marketing transformation, leveraging AI-driven insights and sustainable technology narratives to reposition the brand in a highly competitive global market.

      Core Areas of Expertise & Speaking Topics

      • Digital Transformation at Scale: Strategies for moving from legacy systems to agile, digital-first operational models.
      • Building a Global Social Media Empire: The inside story of how LEGO became the world’s most powerful brand on social media.
      • Disruptive Marketing in a Fragmented World: How to capture and retain audience attention across diverse digital platforms.
      • The AI-Driven Marketing Organisation: Integrating artificial intelligence to drive efficiency, creativity, and hyper-personalised consumer experiences.
      • Leading Digital Change: Cultural frameworks for empowering teams, fostering innovation, and overcoming corporate resistance to new technologies.
      • Crisis Management in the Digital Age: Protecting brand equity and maintaining consumer trust in a world of instant communication.

      Strategic Frameworks & Professional Achievements

      • The LEGO Digital Blueprint: Architected the strategy that led LEGO to achieve over 12 million YouTube subscribers and unprecedented social media engagement.
      • Viacom/MTV Revitalisation: Successfully shifted MTV’s content delivery strategy, resulting in record-breaking digital viewership growth.
      • Olympic Global Engagement: Directed the digital marketing initiatives for the Olympics, unifying a fractured global audience into a single, cohesive digital community.
      • Named one of the 25 most Innovative and Influential Marketers in Europe by the Holmes Report.

      Key Takeaways

      • Empower the Crowd: True brand power in the digital age comes from facilitating community interaction rather than broadcasting top-down messages.
      • Agility Over Perfection: In a rapidly changing digital landscape, the ability to test, fail, and adapt quickly is far more valuable than a rigid, long-term plan.
      • Data-Informed, Creatively Driven: While data and AI are critical for optimisation, human creativity remains the ultimate differentiator for brand resonance.
      • Cultural Transformation is Paramount: Digital transformation is fundamentally about people; success requires building a culture that embraces change and continuous learning.
      A PSpeakers Global Intelligence Briefing
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      • “The impact Lars had on The LEGO Group`s social media can never be fully measured, from having no Facebook page to one of the most loved brands on social media. His leadership was second to none with an unbelievable sense for what would be important in the future and where the focus of the social media team should be. Lars was never shy of making decisions and communicating these to his team in a clear, simple and understandable way, making sure his teams understood and stood by the decisions for the good of the company. He was always ready to give his input even on small matters but was not afraid to trust you with decisions yourself, leaving space to shine or to fail and learn. I can not express enough how lucky I was to have worked with Lars and can take these many learnings to the next adventure.The impact Lars had on The LEGO Group`s social media can never be fully measured, from having no Facebook page to one of the most loved brands on social media. His leadership was second to none with an unbelievable sense for what would be important in the future and where the focus of the social media team should be. Lars was never shy of making decisions and communicating these to his team in a clear, simple and understandable way, making sure his teams understood and stood by the decisions for the good of the company. He was always ready to give his input even on small matters but was not afraid to trust you with decisions yourself, leaving space to shine or to fail and learn. I can not express enough how lucky I was to have worked with Lars and can take these many learnings to the next adventure.”

        Pieter Lammens, Experienced Content and Social Media Manager at the LEGO Group

        • Lars Silberbauer “The impact Lars had on The LEGO Group`s social media can never be fully measured, from having no Facebook page to one of the most loved brands on social media. His leadership was second to none with an unbelievable sense for what would be important in the future and where the focus of the social media team should be. Lars was never shy of making decisions and communicating these to his team in a clear, simple and understandable way, making sure his teams understood and stood by the decisions for the good of the company. He was always ready to give his input even on small matters but was not afraid to trust you with decisions yourself, leaving space to shine or to fail and learn. I can not express enough how lucky I was to have worked with Lars and can take these many learnings to the next adventure.The impact Lars had on The LEGO Group`s social media can never be fully measured, from having no Facebook page to one of the most loved brands on social media. His leadership was second to none with an unbelievable sense for what would be important in the future and where the focus of the social media team should be. Lars was never shy of making decisions and communicating these to his team in a clear, simple and understandable way, making sure his teams understood and stood by the decisions for the good of the company. He was always ready to give his input even on small matters but was not afraid to trust you with decisions yourself, leaving space to shine or to fail and learn. I can not express enough how lucky I was to have worked with Lars and can take these many learnings to the next adventure.”
        5 / 5

      • “It is really my honour working with Lars at the LEGO Group. Lars is a great leader with innovative and forward thinking. What’s more, he is very humble and open-minded, and always keeping learning the latest marketing and tech trends. Not only Lars has a great understanding of global market, but also he understands well of the emerging markets including APAC and China. I was really glad that I have worked with Lars and the great team at the LEGO Group, and I look forward to working with Lars again some day!It is really my honour working with Lars at the LEGO Group. Lars is a great leader with innovative and forward thinking. What’s more, he is very humble and open-minded, and always keeping learning the latest marketing and tech trends. Not only Lars has a great understanding of global market, but also he understands well of the emerging markets including APAC and China. I was really glad that I have worked with Lars and the great team at the LEGO Group, and I look forward to working with Lars again some day!”

        Lisa Zhao, Team Lead Marketing Analytics

        • Lars Silberbauer “It is really my honour working with Lars at the LEGO Group. Lars is a great leader with innovative and forward thinking. What’s more, he is very humble and open-minded, and always keeping learning the latest marketing and tech trends. Not only Lars has a great understanding of global market, but also he understands well of the emerging markets including APAC and China. I was really glad that I have worked with Lars and the great team at the LEGO Group, and I look forward to working with Lars again some day!It is really my honour working with Lars at the LEGO Group. Lars is a great leader with innovative and forward thinking. What’s more, he is very humble and open-minded, and always keeping learning the latest marketing and tech trends. Not only Lars has a great understanding of global market, but also he understands well of the emerging markets including APAC and China. I was really glad that I have worked with Lars and the great team at the LEGO Group, and I look forward to working with Lars again some day!”
        5 / 5

      • “Lars is an inspiring leader and public speaker, skilled at turning complex problems into simple solutions that deliver outstanding results. He thrives on innovation and creating bold visions for success that his teams are passionate about delivering.Lars is an inspiring leader and public speaker, skilled at turning complex problems into simple solutions that deliver outstanding results. He thrives on innovation and creating bold visions for success that his teams are passionate about delivering.”

        David Moynihan, Director, Activision Blizzard. Content & campaigns, social media, creative & editorial direction, brand building & audience growth to drive business success.

        • Lars Silberbauer “Lars is an inspiring leader and public speaker, skilled at turning complex problems into simple solutions that deliver outstanding results. He thrives on innovation and creating bold visions for success that his teams are passionate about delivering.Lars is an inspiring leader and public speaker, skilled at turning complex problems into simple solutions that deliver outstanding results. He thrives on innovation and creating bold visions for success that his teams are passionate about delivering.”
        5 / 5

      • “I have had a privilege of working with Lars for over 3 years at LEGO Group. It has been an absolute blast of a Social Media journey. Lars is an outstanding leader, who has continuously demonstrated a unique blend of both extensive knowledge, digital ‘sixth sense’ and a wider outlook of the industry. It has been a great pleasure to work in the international, multicultural team, led by Lars, feeling as a ‘one’ strong unit, working on achieving one mutual goal. Lars’s leadership style leaves a lot of trust in the hands of his team members, providing opportunities for self-expression and being able to think outside of the box, which is not normally the case, in the context of global, corporate companies. I would strongly recommend Lars as a world-class inspirational speaker and one of a kind team leader!”

        Anna Green, Helping brands rise and shine in the world of digital and social

        • Lars Silberbauer “I have had a privilege of working with Lars for over 3 years at LEGO Group. It has been an absolute blast of a Social Media journey. Lars is an outstanding leader, who has continuously demonstrated a unique blend of both extensive knowledge, digital ‘sixth sense’ and a wider outlook of the industry. It has been a great pleasure to work in the international, multicultural team, led by Lars, feeling as a ‘one’ strong unit, working on achieving one mutual goal. Lars’s leadership style leaves a lot of trust in the hands of his team members, providing opportunities for self-expression and being able to think outside of the box, which is not normally the case, in the context of global, corporate companies. I would strongly recommend Lars as a world-class inspirational speaker and one of a kind team leader!”
        5 / 5

      • “Having worked with Lars over the last couple of years at the LEGO Group I can say he's been a fantastic and inspiring leader and all round top boss. Pivotal in driving the social media agenda within LEGO he built the department from a small group to a global team spanning three time zones and working on multitudes of projects. A major part in bringing LEGO's social media offering not only into the 21st century, but up to being one of the global leaders in innovation and story telling, i'm sure he'll continue doing more of the same.”

        Richard G., Company Owner

        • Lars Silberbauer “Having worked with Lars over the last couple of years at the LEGO Group I can say he's been a fantastic and inspiring leader and all round top boss. Pivotal in driving the social media agenda within LEGO he built the department from a small group to a global team spanning three time zones and working on multitudes of projects. A major part in bringing LEGO's social media offering not only into the 21st century, but up to being one of the global leaders in innovation and story telling, i'm sure he'll continue doing more of the same.”
        5 / 5