James Peach

James Peach

Former Global Brand Leader at Vinted & Uber, Marketing Strategist & Adventurer

Core Intelligence Domain: Brand & Marketing Strategy
Location: London, United Kingdom | Languages: English
Representation: Represented globally by PSpeakers Global Intelligence

James Peach is a highly distinguished brand leader, marketing strategist, and intrepid adventurer, recognised for his instrumental role in scaling some of the world’s most disruptive and purpose-driven businesses. With a formidable C-suite background that includes tenure as Global Brand Director at Vinted, Brand Director for Uber (UK & Ireland), and formative leadership years at Innocent Drinks, James has mastered the architecture of brand resilience in fiercely competitive markets. He seamlessly bridges the gap between high-stakes corporate strategy and extraordinary physical endurance, leveraging proprietary frameworks derived from both the boardroom and his extreme global expeditions.

Throughout his executive career, James has been at the vanguard of cultural and commercial transformation. At Innocent Drinks, he absorbed the blueprint for authentic, purpose-led marketing. Moving to Uber during a period of intense public scrutiny, he was pivotal in rebuilding brand trust and navigating complex regulatory and cultural landscapes across the UK and Ireland. Most recently, at Vinted, James orchestrated global brand strategies that propelled the platform to the forefront of the circular economy, fundamentally shifting consumer behaviour towards sustainable fashion.

Beyond his corporate accolades, James is a testament to extraordinary resilience. He famously spent three years cycling 41,000 kilometres around the world, traversing continents and enduring extreme physical and mental tests. These experiences form the bedrock of his speaking narratives, where he parallels the grit required to navigate unyielding terrains with the agility needed to lead organisations through volatility and exponential growth.

Key Professional Achievements

• Vinted (Brand Director): Spearheaded international brand expansion, cementing the platform as Europe’s leading C2C marketplace for second-hand fashion and championing the circular economy.
• Uber (Brand Director, UK & Ireland): Led critical brand rehabilitation and marketing strategies during a period of hyper-growth and intense regulatory friction.
• Innocent Drinks & Pura: Cultivated a deep expertise in purpose-driven consumer goods, embedding sustainability and ethics into core brand messaging.
• Global Expedition: Successfully completed a 41,000 km, three-year unsupported cycling expedition across the globe, demonstrating unparalleled resilience and strategic planning.

Primary Speaking Themes & Strategic Frameworks

• Building Purpose-Led Brands: How to architect authenticity and embed genuine purpose into your corporate DNA to drive consumer loyalty and commercial success.
• Navigating Hyper-Growth & Disruption: Lessons from Uber and Vinted on scaling rapidly while maintaining operational integrity and brand trust.
• The Circular Economy & Sustainable Commerce: Strategic insights into shifting consumer behaviour towards sustainable practices and capitalising on the green economy.
• Resilience & The Adventurer’s Mindset: Translating the endurance, adaptability, and mental fortitude required for a 41,000 km global cycle into actionable leadership frameworks for the boardroom.
• Cultivating High-Performance Teams: Fostering psychological safety, agility, and a shared vision to overcome insurmountable corporate challenges.

Key Takeaways

• Audiences will learn proprietary frameworks for building resilient, purpose-driven brands capable of thriving amidst industry disruption.
• Leaders will gain actionable strategies for managing hyper-growth and restoring brand trust in volatile consumer markets.
• Teams will be inspired by gripping narratives of global adventure, equipping them with the mental fortitude required to tackle complex professional obstacles.
• Organisations will receive a blueprint for aligning profitability with sustainability, drawing directly from Europe’s leading circular economy platforms.