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    Luis Madureira - Speaker - By Promotivate Speaker Agency

    Luis Madureira

    Conference Speaker Luis Madureira - By Promotivate Speaker Agency

    Luis Madureira

    Unlock sustainable growth: Discover how this Portuguese brand-building expert empowers organisations and leaders to thrive in competitive markets.


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    Portugal

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    Inquire About Booking Luis Madureira

      Luis Madureira

      Pioneer of Social Market Intelligence & Global Authority on Competitive Strategy

      Core Intelligence Domain: Competitive Strategy
      Location: Lisbon, Portugal | Languages: English, Portuguese, Spanish
      Representation: Represented globally by PSpeakers Global Intelligence

      Luis Madureira is a globally recognised authority in Competitive Intelligence and Strategy, renowned for bridging the gap between strategic foresight, market intelligence, and actionable commercial growth. As the Founder and Managing Partner of ÜBERBRANDS, a premier strategic advisory boutique, he empowers C-Suite leaders and global enterprises to navigate hyper-competitive landscapes using proprietary frameworks and real-time social intelligence. With over two decades of high-level executive experience driving innovation for multinational FMCG powerhouses—including Diageo, Coca-Cola, Red Bull, and Heineken—Luis possesses a unique ability to translate complex data into decisive, market-winning strategies.

      Recognised as a trailblazer in his field, Luis is the creator of SMINT (Social Market Intelligence), the world’s first proprietary framework that systematically integrates social media signals into traditional competitive intelligence. This groundbreaking methodology allows organisations to harness real-time digital intelligence, enabling anticipatory strategy and agile decision-making. His pioneering work has transformed how modern enterprises approach risk, opportunity, and brand positioning in a volatile digital economy.

      A highly decorated intelligence professional, Luis is a Fellow of the Council of Competitive Intelligence Fellows and a recipient of the prestigious SCIP Catalyst Award. His leadership extends globally, having served as Chairman of SCIP Portugal and as a prominent member of various international strategic intelligence boards. As a keynote speaker, he merges academic rigour with commercial pragmatism, delivering bespoke insights that challenge conventional thinking and equip audiences with the foresight required to outmanoeuvre competitors.

      Major Professional Achievements

      • Founder and Managing Partner of ÜBERBRANDS, delivering strategic foresight and commercial intelligence to global brands.
      • Creator of the proprietary SMINT (Social Market Intelligence) framework, revolutionising digital competitive analysis.
      • Recipient of the SCIP Catalyst Award for exceptional contributions to the global competitive intelligence discipline.
      • Fellow of the Council of Competitive Intelligence Fellows and former Chairman of SCIP Portugal.
      • Extensive C-Suite and leadership background orchestrating commercial strategy for Diageo, Red Bull, Coca-Cola, and Heineken.
      • Author of influential industry literature on market intelligence, strategic planning, and brand equity.

      Core Speaking Topics

      • Competitive Intelligence & Strategic Foresight: Anticipating market shifts to build future-proof organisations.
      • The SMINT Framework: Leveraging Social Market Intelligence for actionable, real-time competitive advantage.
      • Agile Strategy in a Disruptive Era: Transitioning from reactive planning to proactive market leadership.
      • AI and the Future of Market Intelligence: Integrating artificial intelligence into strategic decision-making.
      • Commercial Innovation & Brand Growth: Lessons from two decades leading top-tier global FMCG brands.

      Key Takeaways

      Booking Luis Madureira ensures your audience is equipped with cutting-edge intelligence frameworks—notably his proprietary SMINT methodology—empowering executives to anticipate rapid market shifts, outmanoeuvre competitors, and architect sustainable, data-driven growth strategies in an increasingly unpredictable global economy.

      A PSpeakers Global Intelligence Briefing
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      • “Tive a sorte de fazer parte do grupo liderado pelo Luís aquando da implementação do modelo de Design Thinking que é, sem duvida, um modelo atual, adequado e acima de tudo implementável / realizável. Definitivamente não é apenas mais um modelo teórico. O Luís, com o seu know how, foi um facilitador e “professor” excepcional, conseguindo a participação de toda a organização no desenvolvimento e implementação da metodologia. Recomendo a todas as organizações que estejam com dúvidas no que diz respeito a (Re)Definição Estratégica. Obrigado Luís.Tive a sorte de fazer parte do grupo liderado pelo Luís aquando da implementação do modelo de Design Thinking que é, sem duvida, um modelo atual, adequado e acima de tudo implementável / realizável. Definitivamente não é apenas mais um modelo teórico. O Luís, com o seu know how, foi um facilitador e “professor” excepcional, conseguindo a participação de toda a organização no desenvolvimento e implementação da metodologia. Recomendo a todas as organizações que estejam com dúvidas no que diz respeito a (Re)Definição Estratégica. Obrigado Luís.”

        Raul Monteiro, Commercial Director | AC Marca PortugalCommercial Director | AC Marca Portugal

        • Luis Madureira “Tive a sorte de fazer parte do grupo liderado pelo Luís aquando da implementação do modelo de Design Thinking que é, sem duvida, um modelo atual, adequado e acima de tudo implementável / realizável. Definitivamente não é apenas mais um modelo teórico. O Luís, com o seu know how, foi um facilitador e “professor” excepcional, conseguindo a participação de toda a organização no desenvolvimento e implementação da metodologia. Recomendo a todas as organizações que estejam com dúvidas no que diz respeito a (Re)Definição Estratégica. Obrigado Luís.Tive a sorte de fazer parte do grupo liderado pelo Luís aquando da implementação do modelo de Design Thinking que é, sem duvida, um modelo atual, adequado e acima de tudo implementável / realizável. Definitivamente não é apenas mais um modelo teórico. O Luís, com o seu know how, foi um facilitador e “professor” excepcional, conseguindo a participação de toda a organização no desenvolvimento e implementação da metodologia. Recomendo a todas as organizações que estejam com dúvidas no que diz respeito a (Re)Definição Estratégica. Obrigado Luís.”
        5 / 5

      • “Luis was instrumental is delivering the 2011 CI Pharma conference where besides showing leadership in Chairing the event, he shared his Competitive Intelligence expertise both in Setting-up a World Class CI and & Sensory Marketing Intelligence. On top of that, Luis is a great host too. Luis was instrumental is delivering the 2011 CI Pharma conference where besides showing leadership in Chairing the event, he shared his Competitive Intelligence expertise both in Setting-up a World Class CI and & Sensory Marketing Intelligence. On top of that, Luis is a great host too.”

        Gilles Jourquin, Chief Executive Officer at NewpharmaChief Executive Officer at Newpharma

        • Luis Madureira “Luis was instrumental is delivering the 2011 CI Pharma conference where besides showing leadership in Chairing the event, he shared his Competitive Intelligence expertise both in Setting-up a World Class CI and & Sensory Marketing Intelligence. On top of that, Luis is a great host too. Luis was instrumental is delivering the 2011 CI Pharma conference where besides showing leadership in Chairing the event, he shared his Competitive Intelligence expertise both in Setting-up a World Class CI and & Sensory Marketing Intelligence. On top of that, Luis is a great host too.”
        5 / 5

      • “Luis is one of the shining stars of Portuguese marketing, one of a small group of people who have made a big impact on the world. I feel privileged to know Luis and to have had the opportunity to interact with him, and follow his trajectory over the years. Luis is always several steps ahead: his drive and his intellect are uncommon in a world of mediocre thinking.Luis is one of the shining stars of Portuguese marketing, one of a small group of people who have made a big impact on the world. I feel privileged to know Luis and to have had the opportunity to interact with him, and follow his trajectory over the years. Luis is always several steps ahead: his drive and his intellect are uncommon in a world of mediocre thinking.”

        Paul Foulkes-Arellano, Circularity Educator at Circuthon® Consulting - executing circularity for global brandsCircularity Educator at Circuthon® Consulting - executing circularity for global brands

        • Luis Madureira “Luis is one of the shining stars of Portuguese marketing, one of a small group of people who have made a big impact on the world. I feel privileged to know Luis and to have had the opportunity to interact with him, and follow his trajectory over the years. Luis is always several steps ahead: his drive and his intellect are uncommon in a world of mediocre thinking.Luis is one of the shining stars of Portuguese marketing, one of a small group of people who have made a big impact on the world. I feel privileged to know Luis and to have had the opportunity to interact with him, and follow his trajectory over the years. Luis is always several steps ahead: his drive and his intellect are uncommon in a world of mediocre thinking.”
        5 / 5

      • “I've met Luis during my Executive MBA program at AESE Business School because he gave us a marketing session entitled Competitive Intelligence. More recently he was also my mentor during the Lisbon Startup Pirates, an accelerator for startups. He is an excellent communicator, very pragmatic in the analysis of complex problems, and also, he is very sharp and quite generous with his time. He demonstrates a great mastery and business acumen due to his professional background. His assistance during Startup Pirates was a very important contribution for us, as we ended 2nd place in the final pitch of business ideas in front of a panel of national and international corporate investors.I've met Luis during my Executive MBA program at AESE Business School because he gave us a marketing session entitled Competitive Intelligence. More recently he was also my mentor during the Lisbon Startup Pirates, an accelerator for startups. He is an excellent communicator, very pragmatic in the analysis of complex problems, and also, he is very sharp and quite generous with his time. He demonstrates a great mastery and business acumen due to his professional background. His assistance during Startup Pirates was a very important contribution for us, as we ended 2nd place in the final pitch of business ideas in front of a panel of national and international corporate investors.”

        Gonçalo Canário, Assets, Facilities and Project Manager, Engineer & MBAAssets, Facilities and Project Manager, Engineer & MBA

        • Luis Madureira “I've met Luis during my Executive MBA program at AESE Business School because he gave us a marketing session entitled Competitive Intelligence. More recently he was also my mentor during the Lisbon Startup Pirates, an accelerator for startups. He is an excellent communicator, very pragmatic in the analysis of complex problems, and also, he is very sharp and quite generous with his time. He demonstrates a great mastery and business acumen due to his professional background. His assistance during Startup Pirates was a very important contribution for us, as we ended 2nd place in the final pitch of business ideas in front of a panel of national and international corporate investors.I've met Luis during my Executive MBA program at AESE Business School because he gave us a marketing session entitled Competitive Intelligence. More recently he was also my mentor during the Lisbon Startup Pirates, an accelerator for startups. He is an excellent communicator, very pragmatic in the analysis of complex problems, and also, he is very sharp and quite generous with his time. He demonstrates a great mastery and business acumen due to his professional background. His assistance during Startup Pirates was a very important contribution for us, as we ended 2nd place in the final pitch of business ideas in front of a panel of national and international corporate investors.”
        5 / 5

      • “Luis and I collaborated on a competitive intelligence project for UPS. He is a smart CI practitioner who brings an insightful global perspective. His Social Media Intelligence approach allows clients to develop real-time strategy ...key enabler to future shaping of their industry. Luis and I collaborated on a competitive intelligence project for UPS. He is a smart CI practitioner who brings an insightful global perspective. His Social Media Intelligence approach allows clients to develop real-time strategy ...key enabler to future shaping of their industry.”

        Alysia Benninghoff , Business Development | Insights and Strategy | Competitive Intelligence Analyst | Entrepreneur | ConsultantBusiness Development | Insights and Strategy | Competitive Intelligence Analyst | Entrepreneur | Consultant

        • Luis Madureira “Luis and I collaborated on a competitive intelligence project for UPS. He is a smart CI practitioner who brings an insightful global perspective. His Social Media Intelligence approach allows clients to develop real-time strategy ...key enabler to future shaping of their industry. Luis and I collaborated on a competitive intelligence project for UPS. He is a smart CI practitioner who brings an insightful global perspective. His Social Media Intelligence approach allows clients to develop real-time strategy ...key enabler to future shaping of their industry.”
        5 / 5