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    Bonin Bough - Speaker - By Promotivate Speaker Agency

    Bonin Bough

    Conference Speaker Bonin Bough - By Promotivate Speaker Agency

    Bonin Bough

    Master the art of ‘Rockstar Marketing’ with exclusive insights from one of the globe’s top marketers, presenters, and authors. Discover expert strategies to elevate your brand.


    Business BusinessTransformation Communication CulturalDiversity CustomerServiceandCustomerCentricity

    North America

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    Business & Corporate Strategy Business Transformation Communication Cultural Diversity & Wellbeing Customer Service and Customer Centricity Digital Transformation Disruptors Future Trends Innovation Intelligence, Technology & Digital Frontiers

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      Bonin Bough

      Transformational Growth Executive & Architect of the Modern Omni-Channel Brand Experience

      Core Intelligence Domain: Marketing & Innovation
      Location: New York, USA | Languages: English
      Representation: Represented globally by PSpeakers Global Intelligence

      Bonin Bough is a pre-eminent C-suite marketing executive, award-winning author, and visionary architect of the modern brand-consumer relationship. Recognised globally as a pioneer in real-time marketing and digital transformation, he has consistently driven billions of dollars in growth for the world’s most iconic Fortune 50 brands. By engineering proprietary frameworks that merge technology, culture, and consumer behaviour, Bough has rewritten the playbook for strategic foresight in the digital age, proving that disruptive innovation—what he terms the “Hackonomy”—is the ultimate driver of sustained enterprise value.

      A Legacy of Disruptive Innovation and Growth

      Throughout his illustrious career, Bonin Bough has held pivotal leadership positions at the vanguard of corporate innovation. As the former Chief Media and eCommerce Officer at Mondelēz International, he managed a multi-billion-dollar media investment portfolio, leading digital integration across a vast global matrix. His strategic direction was instrumental in executing the legendary “Oreo Dunk in the Dark” Super Bowl tweet, a watershed moment that defined the era of real-time corporate marketing and agile brand response.

      Prior to his tenure at Mondelēz, Bough served as the Global Director of Digital and Social Media at PepsiCo. There, he spearheaded the groundbreaking Pepsi Refresh Project, a revolutionary digital programme that reallocated Super Bowl advertising funds towards community-driven initiatives, establishing a new global standard for purpose-led brand engagement. He has also operated as the Chief Growth Officer at Triller, significantly scaling the platform’s global footprint, commercial viability, and competitive positioning within the social media ecosystem.

      Most recently, as the Co-founder and Chief Strategy Officer of Group Black, Bough is championing a transformative mission to dramatically alter the pipeline of media ownership. Group Black represents one of the largest collectives of Black-owned media, intentionally designed to facilitate structural changes in corporate advertising expenditure, promote equitable investment, and drive inclusive growth across the media landscape.

      Major Industry Achievements

      • Author of “TXT Me”: Authored the critically acclaimed book TXT Me (646) 759-1837: Your Phone Has Changed Your Life. Let’s Talk about It, dissecting the profound impact of mobile technology on human interaction and commercial strategy.
      • Television Host: Hosted CNBC’s Cleveland Hustles, an entrepreneurial reality series produced by LeBron James, focusing on revitalising local economies through small business innovation.
      • Fortune’s “40 Under 40”: Recognised by Fortune Magazine as one of the most influential young leaders in global business.
      • Fast Company’s “100 Most Creative People in Business”: Honoured for his unorthodox approach to corporate problem-solving and consumer engagement.
      • AdAge’s “Mobile Marketer of the Year”: Awarded for his pioneering work in integrating mobile ecosystems into traditional fast-moving consumer goods (FMCG) marketing models.
      • Cannes Lions Vanguard: A prominent figure at the Cannes Lions International Festival of Creativity, where his teams have consistently secured numerous Grand Prix and Gold Lion accolades for digital ingenuity.

      Core Speaking Themes & Strategic Frameworks

      • The Hackonomy: Hacking the Corporate Ecosystem: A deep dive into Bough’s proprietary framework, teaching organisations how to adopt a “hacker” mindset to break obsolete processes, accelerate innovation, and construct exponential value out of existing constraints.
      • Real-Time Marketing and the Speed of Culture: Strategic blueprints for leveraging data, agile decision-making, and digital ecosystems to engage consumers at the exact moment of relevance.
      • Omni-Channel Transformation: How to seamlessly integrate physical, digital, and mobile experiences to drive holistic business growth and future-proof enterprise revenue models against shifting consumer habits.
      • Diversity as a Commercial Imperative: Lessons from the founding of Group Black on why investing in diverse media and forging authentic cultural connections is not just a social duty, but a core driver of market expansion.
      • The Future of Attention: Anticipating shifts in consumer behaviour, media consumption, and the next iteration of the digital economy, encompassing the ongoing dominance of mobile devices and the integration of artificial intelligence.

      Key Takeaways

      • Institutionalise Agility: Learn to dismantle bureaucratic silos and foster a culture of rapid experimentation, enabling your organisation to capitalise on fleeting market opportunities before competitors do.
      • Adopt the Hacker Mindset: Discover how to apply “The Hackonomy” principles to bypass traditional corporate roadblocks, engineer creative solutions, and maximise output with your existing resources.
      • Master the Mobile-First Reality: Gain actionable strategies to transition from legacy communication models to hyper-personalised, mobile-centric consumer relationships that drive immediate conversion.
      • Drive Purpose-Led Profitability: Understand how an authentic commitment to cultural relevance, community investment, and media diversity directly correlates with expanded market share and unshakeable brand loyalty.
      A PSpeakers Global Intelligence Briefing
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      • “Bonin Bough is tremendously passionate about social media and all things digital. It is impossible to listen to him speak without getting caught up in enthusiasm and smarts he brings to the table every day. I found him to be an inspiring human being every day i worked with him over the two years he spent at Weber Shandwick.”

        David Krejci, Executive Vice President, Media Intelligence - Global Corporate Practice at Weber Shandwick

        • Bonin Bough “Bonin Bough is tremendously passionate about social media and all things digital. It is impossible to listen to him speak without getting caught up in enthusiasm and smarts he brings to the table every day. I found him to be an inspiring human being every day i worked with him over the two years he spent at Weber Shandwick.”
        5 / 5

      • “Bonin’s a creative, strategic thinker who brings practical solutions and a business mind to the digital world. He never saw a client challenge that couldn’t be tackled, and he worked across all regions and p&l’s to bring success to the agency. He’s a real team player, who contributed to the growth and prestige of the team by pushing the envelope with creative thinking and passion for excellent work.”

        Thomas Graham, Communications Leader, Media Strategist, Reputation Management

        • Bonin Bough “Bonin’s a creative, strategic thinker who brings practical solutions and a business mind to the digital world. He never saw a client challenge that couldn’t be tackled, and he worked across all regions and p&l’s to bring success to the agency. He’s a real team player, who contributed to the growth and prestige of the team by pushing the envelope with creative thinking and passion for excellent work.”
        5 / 5

      • “Bonin is a force of nature. More than likely you have heard about his pioneering digital engagement campaigns for Pepsico and Mondelez. You may have seen him featured on the pages of industry trades or in action on the streets of Austin @ SXSW. His new show on CNBC, The Cleveland Hustle, is inspiring entrepreneurs in Ohio and beyond. A true rockstar from Cleveland to Cannes, Bonin has been on the forefront of the digital revolution from the beginning. Smart, successful and connected, Bonin has the pulse on what's next. Those that know Bonin well can also attest to his generosity, commitment to mentorship and a deep belief that anything is possible. Bonin brought me into the world of PR and has been a guide ever since. As a co-author, a client and a friend, Bonin has made a difference in my life, and in the lives of many.”

        Stephanie Agresta, Digital First PR Pro, Executive Reputation Expert, Innovator, Change Agent

        • Bonin Bough “Bonin is a force of nature. More than likely you have heard about his pioneering digital engagement campaigns for Pepsico and Mondelez. You may have seen him featured on the pages of industry trades or in action on the streets of Austin @ SXSW. His new show on CNBC, The Cleveland Hustle, is inspiring entrepreneurs in Ohio and beyond. A true rockstar from Cleveland to Cannes, Bonin has been on the forefront of the digital revolution from the beginning. Smart, successful and connected, Bonin has the pulse on what's next. Those that know Bonin well can also attest to his generosity, commitment to mentorship and a deep belief that anything is possible. Bonin brought me into the world of PR and has been a guide ever since. As a co-author, a client and a friend, Bonin has made a difference in my life, and in the lives of many.”
        5 / 5