Discover how a celebrated author and marketing innovator led transformative digital campaigns for Dunkin’ Donuts and TripAdvisor. Read on to uncover their proven strategies.
Croatia
Core Intelligence Domain: Marketing & Branding
Location: London, UK | Languages: English
Representation: Represented globally by PSpeakers Global Intelligence
Jessica Gioglio is a globally recognised brand storytelling strategist, best-selling author, and visionary in customer experience innovation. As the co-author of the seminal texts The Power of Visual Storytelling and The Laws of Brand Storytelling, she provides C-suite executives and global organisations with the proprietary frameworks required to cut through digital noise, foster profound consumer connections, and drive measurable commercial growth in an increasingly fragmented market.
With a distinguished career spanning senior leadership roles at some of the world’s most prominent brands, Jessica has consistently pioneered the convergence of digital marketing, public relations, and customer experience. She served as the Head of the Content Lab at Dunkin’ Donuts, where she spearheaded the brand’s rapid social media evolution and award-winning digital engagement strategies. Her strategic foresight was also honed through pivotal roles at TripAdvisor, State Street Corporation, and Comcast, where she engineered campaigns that redefined how legacy organisations communicate with modern, hyper-connected audiences.
Currently the Founder of With Flying Colors, a strategic consultancy, Jessica partners with enterprise leaders to audit, reimagine, and optimise their customer journeys. She challenges traditional marketing paradigms, advocating for a human-centric approach that aligns brand narratives with genuine consumer values and behaviours. Her methodologies empower organisations to transition from transactional marketing to relational storytelling, ensuring long-term brand loyalty and competitive advantage.
I've only worked with Jessica for the past eight months, but in that short time I've learned more than I have in my entire career. Not only is she an expert in her field, but more importantly, she's an inspiring female leader who has taught me so much about content marketing. Jessica is never too busy to offer her advice and support during stressful times, and always responds in a professional and prompt manner. Her work and expertise will continue to be recognized as she moves forward in the digital realm, and I can't wait to see what she has in store.
Meaghan Edelstein profile picture Meaghan EdelsteinMeaghan Edelstein · 3rdThird degree connection Senior Field Marketing Manager at ZoomSenior Field Marketing Manager at Zoom June 27, 2011, Meaghan was Jessica’s clientJune 27, 2011, Meaghan was Jessica’s client Jessica presented at the Blogging Strategies Summit, for which I was the producer. To say Jessica was an excellent speaker is an understatement. She was always quick to respond to my requests and provide all materials in preparation of the summit, engaged with speakers and attendees throughout the two days and presented a fantastic case study! Jessica's presentation was engaging and all those in attendance felt her presentation gave them key takeaways that they could use for their own corporate blogs. Those that had the opportunity to hear Jessica present gave her the highest ratings. I have worked with Jessica in the past and she will be presenting again at our largest summit, Social Media Strategies Summit. She is a thought leader and true professional. If you are looking for an excellent presenter for your next event Jessica is a must have. Here are some comments attendees left regarding Jessica's presentation: “Very authentic w/ lots of good Intel. :) ” “A big brand that does social with the audience in mind not the marketers.” “This presentation was fantastic! Great speaker and great content!”