U.S.A. – Luxury expert: Global top five luxury key opinion expert, bestselling author on luxury
North America
United States of America
Daniel Langer, the founder and CEO of Équité, advises many of the most iconic luxury brands in the world. He helps them transition to a rapidly changing world by strengthening their brand storytelling and desirability. Additionally, he is the Executive Professor of Luxury Strategy at Pepperdine University in Malibu, California, where he is establishing a Centre for Disruptive Luxury. At Pepperdine, he teaches luxury strategy and is a Professor of Luxury at NYU in New York.
The author of several best-selling luxury management books in English and Chinese. Daniel Langer frequently features as a luxury expert in global media outlets. These include Bloomberg TV, Forbes, The Economist, The New York Times, Wall Street Journal, Financial Times, Business Insider, Vogue Business, and Vanity Fair.
Daniel Langer writes two weekly columns read by tens of thousands of readers. These are “The Future of Luxury” in Jing Daily and “Luxury Unfiltered” in Luxury Daily. He also regularly contributes to the South China Morning Post, Robb Report, and Tatler Asia, covering a variety of luxury topics. These include the Future of Luxury, Selling Desire, Connecting with Generation Z, Creating the Luxury Experience of the Future, Unlocking Pricing Power, Sustainable Luxury, and AI.
Numerous leading companies trust Daniel Langer to inspire both their leadership and sales teams to create desire and deliver exceptional experiences. Amongst these companies, he includes the likes of L’Oréal, Ferrari, Gaggenau, Forbes Travel Guide, Compass, Swire Properties, and Raffles.
Daniel Langer has become an award-winning brand builder who manages and scales brands and businesses across Europe, Asia, and North America. His extensive experience with companies like Nestlé and L’Oréal has given him a deep understanding of consumer insights on a global scale. His business career includes managing and scaling multi-billion-dollar brands and developing highly profitable brands from scratch. Many of these brands now earn hundreds of millions of dollars in revenue.
Regarding his education, Daniel Langer pursued advanced degrees at Harvard Business School and IESE. He obtained an MBA and PhD in luxury management.
Known for pioneering luxury science through breakthrough luxury value drivers, Daniel Langer builds extreme and sustainable competitive advantages for luxury, lifestyle, and consumer brands. His approach combines data from AI-based consumer sources with a deep understanding of business realities and the pressures brands face. He has also created an advanced luxury pricing tool to assist brands in achieving more precise pricing.
Daniel Langer, an expert across various luxury categories like the fashion, beauty, automotive, and hospitality industries, amongst many others, is a sought-after expert in China, Asia, Europe, North America, and the Middle East. His philosophy underscores the significance of crafting exceptional experiences to set brands apart, all while adding value for clients.
A luxury speaker of note, Daniel Langer has addressed thousands of people globally. He also conducts luxury workshops and masterclasses, training luxury executives worldwide. Daniel’s talks are always tailored to his audiences and include vital takeaways.
He lives in Los Angeles and can address audiences in English, French, German, Spanish and Italian.
“Dr. Daniel André Langer is a great motivational lecturer combining a sharp language, a creative mind, great taste and humor as experienced during the CAS in Luxury Management at the University of Applied Sciences in Business Administration Zurich. The content of his lecture provided some new aspects i.e. on the difficulty of consumption. Highly recommended. Valuable information for professionals of any level.”
“Your presentation was the highlight of the conference.”
“Your presentation exceeded all expectations and left us speachless. You made clear how to stay relevant in a rapidly changing reality in luxury.”
“Daniel was such a wonderful asset for our event. Our customers found his keynote extremely helpful for their business, and it was a pleasure to have him join us for dinner.”
“Every brand will be in good hands with Daniel.”
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North America
