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    Laureano Turienzo - Speaker - By Promotivate Speaker Agency

    Laureano Turienzo

    Conference Speaker Laureano Turienzo - By Promotivate Speaker Agency

    Laureano Turienzo

    Gain exclusive insights into retail, technology, and consumer trends from a world-renowned analyst and thought leader. Discover the key innovations shaping the market’s future.


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      Laureano Turienzo

      Global Retail Strategist & President of the Spanish Retail Association

      Core Intelligence Domain: Retail & Consumer Strategy
      Location: Madrid, Spain | Languages: Spanish, English
      Representation: Represented globally by PSpeakers Global Intelligence

      Laureano Turienzo is globally recognised as one of the foremost authorities in retail strategy, consumer behaviour, and the future of unified commerce. As the President of the Spanish Retail Association (AER) and CEO of Retail News Trends, he provides unparalleled strategic foresight to C-suite executives, multinational conglomerates, and governments navigating the complex convergence of physical and digital marketplaces. His proprietary methodologies decode the evolving expectations of the modern consumer, enabling brands to build resilient, omni-channel ecosystems.

      Professional Trajectory & Industry Leadership

      With over two decades of front-line leadership experience in multinational retail operations, Turienzo has established himself as a definitive voice in the global transformation of commerce. His career is distinguished by his profound understanding of both the granular operational realities of retail and the macro-economic shifts driving global consumption.

      • President of the Spanish Retail Association (AER): Leading the most prominent retail ecosystem in Europe, representing the interests of hundreds of major retailers and allied industries, and fostering cross-sector innovation.
      • CEO of Retail News Trends: Directing a premier retail intelligence and consulting firm that advises Fortune 500 companies, technology giants, and leading global brands on commercial strategy and digital integration.
      • Global Top Retail Influencer: Consistently ranked among the top international influencers and analysts in retail, earning prestigious recognitions including the LinkedIn Top Voice designation for his authoritative insights on market trends.
      • Acclaimed Author: Author of seminal industry texts, including “El Nuevo Consumidor Global” (The New Global Consumer), which serves as a strategic playbook for brands seeking to understand algorithmic commerce and post-pandemic consumer psychology.
      • Academic Contributor: Regular lecturer and advisory board member at prestigious international business schools, shaping the next generation of retail leadership and corporate strategy.

      Proprietary Frameworks & Strategic Focus

      Turienzo’s strategic frameworks challenge the binary narrative of “physical versus digital.” Instead, he champions the concept of “Unified Commerce”—a frictionless paradigm where physical stores evolve into experiential hubs and digital platforms integrate seamlessly into the consumer’s daily life. He extensively analyses the “Amazonification” of retail, the rise of algorithmic consumerism, and the critical importance of hyper-personalisation driven by artificial intelligence and advanced data analytics.

      Core Speaking Themes

      As a highly sought-after global keynote speaker, Laureano Turienzo delivers data-rich, strategically actionable presentations tailored to corporate boards, industry summits, and executive retreats. His core themes include:

      • The Future of Unified Commerce: Moving beyond traditional omni-channel models to create frictionless, phygital retail ecosystems that merge the sensory appeal of physical stores with unparalleled digital efficiency.
      • Decoding the New Global Consumer: Strategic insights into the shifting loyalties, ethical demands, and purchasing behaviours of the modern demographic in a hyper-connected world.
      • Algorithmic Retail & Artificial Intelligence: How predictive analytics, machine learning, and AI are fundamentally restructuring inventory management, customer service, and personalised marketing at scale.
      • The Amazonification of Commerce: Navigating the disruption caused by global marketplaces and developing competitive moats through elevated customer experiences and brand differentiation.
      • Sustainability as a Commercial Imperative: Integrating circular economy principles and ethical supply chains into profitable, forward-facing retail strategies.

      Key Takeaways

      • Gain proprietary insights from the President of Europe’s most dynamic retail association, backed by real-time intelligence on global consumption shifts.
      • Learn to implement “Unified Commerce” frameworks that eliminate the friction between offline and online customer journeys to drive revenue.
      • Understand the imminent impact of AI and algorithmic decision-making on retail operations and future consumer expectations.
      • Acquire actionable strategies to defend market share against hyper-scale digital marketplaces by elevating experiential retail, community building, and brand loyalty.
      A PSpeakers Global Intelligence Briefing
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      • “Laureanp is the Best in Class Retail professional I've never meet. His experience in different Retail companies and markets and his passion about this bussiness stream makes him a reference in the area. If you look for innovation, transformation, success, profitability, sustainability but also a real bussiness field view (real Customer eXperience), Laureano is the person. Thanks for inspiration and friendship during more than 20 years.Laureanp is the Best in Class Retail professional I've never meet. His experience in different Retail companies and markets and his passion about this bussiness stream makes him a reference in the area. If you look for innovation, transformation, success, profitability, sustainability but also a real bussiness field view (real Customer eXperience), Laureano is the person. Thanks for inspiration and friendship during more than 20 years.”

        David Alvaro, Director Retail en GalpDirector Retail en Galp

        • Laureano Turienzo “Laureanp is the Best in Class Retail professional I've never meet. His experience in different Retail companies and markets and his passion about this bussiness stream makes him a reference in the area. If you look for innovation, transformation, success, profitability, sustainability but also a real bussiness field view (real Customer eXperience), Laureano is the person. Thanks for inspiration and friendship during more than 20 years.Laureanp is the Best in Class Retail professional I've never meet. His experience in different Retail companies and markets and his passion about this bussiness stream makes him a reference in the area. If you look for innovation, transformation, success, profitability, sustainability but also a real bussiness field view (real Customer eXperience), Laureano is the person. Thanks for inspiration and friendship during more than 20 years.”
        5 / 5

      • “Laureano ha sido un estupendo compañero en un proyecto complejo en el que he aprendido con sus aportaciones a los retos comunes que afronta un comprador como somos ambos. Su calma y profesionalidad son valores muy recomendables en cualquier proyecto.Laureano ha sido un estupendo compañero en un proyecto complejo en el que he aprendido con sus aportaciones a los retos comunes que afronta un comprador como somos ambos. Su calma y profesionalidad son valores muy recomendables en cualquier proyecto.”

        Fernando Lallana Fernández, WORKPLACE & WELLBEING MANAGER en The HEINEKEN Company

        • Laureano Turienzo “Laureano ha sido un estupendo compañero en un proyecto complejo en el que he aprendido con sus aportaciones a los retos comunes que afronta un comprador como somos ambos. Su calma y profesionalidad son valores muy recomendables en cualquier proyecto.Laureano ha sido un estupendo compañero en un proyecto complejo en el que he aprendido con sus aportaciones a los retos comunes que afronta un comprador como somos ambos. Su calma y profesionalidad son valores muy recomendables en cualquier proyecto.”
        5 / 5

      • “Laureano ha sido siempre una pieza clave en la conclusión de negociaciones realizadas con los diferentes proveedores de marketing retail resolviendo situaciones difíciles con habilidad y consiguiendo llevar a término largas negociaciones con resultados óptimos. Laureano siempre ha mostrado un gran sentido de la responsabilidad y una constante implicación en su trabajo facilitando la labor de sus compañeros y de las personas con las que se relaciona en general en sus actividades diarias.Laureano ha sido siempre una pieza clave en la conclusión de negociaciones realizadas con los diferentes proveedores de marketing retail resolviendo situaciones difíciles con habilidad y consiguiendo llevar a término largas negociaciones con resultados óptimos. Laureano siempre ha mostrado un gran sentido de la responsabilidad y una constante implicación en su trabajo facilitando la labor de sus compañeros y de las personas con las que se relaciona en general en sus actividades diarias.”

        Olivia Caballero Gómez, Category Manager/Product Manager/Trade Marketing

        • Laureano Turienzo “Laureano ha sido siempre una pieza clave en la conclusión de negociaciones realizadas con los diferentes proveedores de marketing retail resolviendo situaciones difíciles con habilidad y consiguiendo llevar a término largas negociaciones con resultados óptimos. Laureano siempre ha mostrado un gran sentido de la responsabilidad y una constante implicación en su trabajo facilitando la labor de sus compañeros y de las personas con las que se relaciona en general en sus actividades diarias.Laureano ha sido siempre una pieza clave en la conclusión de negociaciones realizadas con los diferentes proveedores de marketing retail resolviendo situaciones difíciles con habilidad y consiguiendo llevar a término largas negociaciones con resultados óptimos. Laureano siempre ha mostrado un gran sentido de la responsabilidad y una constante implicación en su trabajo facilitando la labor de sus compañeros y de las personas con las que se relaciona en general en sus actividades diarias.”
        5 / 5

      • “Riguroso, metódico y organizado, Laureano es una persona muy apreciada en todos los niveles de la organización por su profesionalidad, conocimiento del negocio y nivel de compromiso. Gran trabajador, de trato cercano, carácter abierto y un alto nivel de motivación.Riguroso, metódico y organizado, Laureano es una persona muy apreciada en todos los niveles de la organización por su profesionalidad, conocimiento del negocio y nivel de compromiso. Gran trabajador, de trato cercano, carácter abierto y un alto nivel de motivación.”

        David San Frutos Tomé. Director de Desarrollo de Negocio Canarias at Enagás

        • Laureano Turienzo “Riguroso, metódico y organizado, Laureano es una persona muy apreciada en todos los niveles de la organización por su profesionalidad, conocimiento del negocio y nivel de compromiso. Gran trabajador, de trato cercano, carácter abierto y un alto nivel de motivación.Riguroso, metódico y organizado, Laureano es una persona muy apreciada en todos los niveles de la organización por su profesionalidad, conocimiento del negocio y nivel de compromiso. Gran trabajador, de trato cercano, carácter abierto y un alto nivel de motivación.”
        5 / 5

      • “Laureano is a good worker with hard skills like negotiation, ambitious and detail oriented. It was a pleasure to work with.”

        José Luis Gómez Ruiz, Distribution Commercial, Purchasing, Planning, Supply Chain & Retail Operations Director

        • Laureano Turienzo “Laureano is a good worker with hard skills like negotiation, ambitious and detail oriented. It was a pleasure to work with.”
        5 / 5