Markus Kramer

Markus Kramer

• Luxury brand and marketing expert: powering brands for better business
• Bestselling author of The Guiding Purpose Strategy
• Visiting Professor in Strategic Brand Management – Bayes Business School

Markus Kramer is a luxury brand and marketing expert with a history that includes working with some of the most successful brands around the globe. These include, amongst many others, the likes of Harley-Davidson, Aston Martin, Ferrari, Breitling, DHL, and numerous startups. He is also the bestselling author of The Guiding Purpose Strategy and co-author of the annual Responsible Investment Brand Index (RIBI)™.

Someone who helps the world’s top brands conquer challenges, rewrite the rules, and evolve their businesses, Markus Kramer is in the business of helping companies shape their visions and reconfigure the architecture of what drives their business and brand culture.

Markus Kramer believes that the core of his success is his ability to understand the what, where, and how of fitting into the hearts and minds of other people. Together, these principles can help shape a strategic brand or business vision. In so doing, he has helped businesses optimise their branding and marketing capabilities.

“The beauty shines through when all stakeholders are aligned around one vision, one brand, and pull on one string to deliver excellence together.” – Markus Kramer

Regarding his educational background, Markus Kramer holds degrees in Marketing and Brand Management from the University of California, Berkeley. He also holds an MBA (Hons) from the SAID Business School at the University of Oxford, England, and a degree in Fintech and Future Commerce from MIT, USA.

A visiting Professor in Strategic Brand Management at Bayes Businesss School London, he teaches Strategic Brand Management for MBAs and executives at the Faculty of Management Sciences at Cass Business School in London and the NEOMA Business School in France. He sits on the European Board of the Chief Marketing Officer (CMO) Council and is a jury member for the US Marketing Property Awards. The latter strives to continuously highlight the latest trends in the world of brand and marketing management.

Markus Kramer – Speaker

Markus Kramer, with his vast experience in branding and marketing, makes use of interactive media to keep audiences sitting on the edge of their seats. He spends his time between London, UK, and Zurich, Switzerland, and speaks English, French, and German

Speaking Topics

• What can we learn from luxury? An ever more connected and empowered customer drives decisions, where the value of opinions is the new currency. Leaders, brands, products, and messages serve as anchor points for entire belief systems, thereby, demonstrating integrity in any form of business is no longer an option, but a key to survival and success. Luxury brands operate differently, at the epitome of branding, fuelling dreams, and aspirations whilst at the same time building loyalty and generating above–average profit margins. Why so, and what can we learn from this very successful sector? This session explores what a luxury proposition really is, how it differentiates, and what leaders, brands, and businesses can learn from it. Take a step out of the ordinary and get ready for a close look behind the scenes of a world of glamour and sparkle. A world hidden to most, associated with high price tags and a guaranteed aura of mystique: this session is a perfect way to expand your horizon of known paradigms, create learning and stimulate fresh thinking.
• Brand Purpose: Do you know your purpose? As a brand, as a business, as a person? We will discuss what inner purpose really is, why it is inseparable from future prosperity, and most importantly, how can we find, articulate, and embed purpose within our brands, our organisations, or indeed ourselves.
• Brand Power: Explore the transformational power of Brand and see how the strength of values and beliefs can propel your organization to new heights.
• Personal Branding: Zoom in on what successful personal branding looks like. We look at the core branding principles, tips, and tricks to create your personal brand.
• Positioning: Join me on an exploration of what positioning is all about, how to create and articulate a differentiated value proposition – and how to leverage these powerful concepts.
• Future of Marketing: Gain a new perspective on where marketing is headed, what role it plays, and how it shapes products, organisations, and entire communities for better businesses!
• Demystifying The CMO: Together we will shed some light into the mind of your CMO colleague, unravel what is on his or her mind and offer practical tips and tricks on how to better align for shared success.
• Customized Engagements: Mix together the perfect ingredients for your event and audience: Brand, Strategy, Future, Culture, Change, Innovation, Growth, Leadership, and many more.