Meet the luxury brand and marketing expert transforming businesses. Discover proven strategies to maximise prestige, captivate audiences, and drive sustainable growth.
Europe
Switzerland
United Kingdom
Core Intelligence Domain: Brand Strategy
Location: Zurich, Switzerland | Languages: English, German
Representation: Represented globally by PSpeakers Global Intelligence
Markus Kramer is a globally recognised brand strategist, C-suite advisor, and author who empowers organisations to build enduring equity through the strategic application of purpose. Drawing from a distinguished executive career managing some of the world’s most iconic luxury and automotive marques, he provides boards and leadership teams with proprietary frameworks for aligning internal corporate culture with external market positioning in an increasingly complex, hyper-connected, and values-driven global economy.
Markus brings decades of frontline executive experience to the stage, having served in pivotal global marketing and leadership roles for high-net-worth and prestige brands. Most notably, he served as the Global Marketing Director for Aston Martin and the EMEA Marketing Director for Harley-Davidson. In these roles, he successfully navigated complex global market expansions, brand repositioning campaigns, and the digital transformation of heritage brands without diluting their core prestige.
Today, Markus is a Partner at Brand Affairs, a leading Swiss-based strategic brand and public relations consultancy. Furthermore, he bridges the gap between commercial practice and academic excellence as a Visiting Professor at the prestigious Bayes Business School (formerly Cass) in London, where he teaches strategic brand management to the next generation of global executives.
In an era where consumers and employees alike demand more than just transactional relationships with corporations, Markus developed The Guiding Purpose Strategy. This proprietary framework, detailed in his critically acclaimed book of the same name, serves as a blueprint for business leaders seeking to operationalise their “Why.” Markus demonstrates how embedding a genuine, overarching purpose into the DNA of an organisation acts as an internal compass for leadership and an external magnet for brand loyalty, ultimately driving measurable commercial growth and long-term resilience.
Markus delivers high-impact, visually compelling keynotes tailored to executive boards, marketing summits, and global leadership conferences. His presentations are rich with insider case studies from the luxury, automotive, and technology sectors.
“Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and deliver and execute across multiple companies, geographies was clearly exceptional. Creative, passionate, and a very respected leader in the organisation that achieved outstanding results!”
“Markus participated so effectively as a keynote speaker at the 4th Brand Congress. He has played a major role in making it an outstanding event. His presentation was excellent, really successful, motivating and interesting for the audience!”
“Markus is an intelligent and professional marketing consultant who gave our marketing function clear direction through a period of change. He learnt our business quickly, identifying and prioritising our needs. He is very energetic and has an engaging style and became a popular member of the Executive Team.”
“From our very first meeting, it was clear to me that Markus is one of those rare individuals whose combination of natural curiosity, energy, honesty, passion and vision totally befit his meteoric rise to a senior role at one of the world’s most respected brands. A great guy!”
“Thank you very much for your contribution to our Distribution Week last week in Brussels and am happy to tell you that your speech was ranked by the participants among the three best ones of the full event.”
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