Unlock B2B SaaS growth with expert insights on positioning and category leadership from a top strategy advisor, keynote speaker, and author of “The Remarkable Effect”.
Europe
Spain
Core Intelligence Domain: Technology & Innovation
Location: Spain | Languages: English, Dutch
Representation: Represented globally by PSpeakers Global Intelligence
Ton Dobbe is a globally recognised B2B SaaS strategist, former C-suite tech executive, and the founder of Value Inspiration. With over three decades of enterprise software experience, he is renowned for his proprietary frameworks that empower tech entrepreneurs and SaaS leaders to transcend commoditisation, build resilient software ecosystems, and establish undeniable category leadership in an increasingly saturated digital landscape.
Before founding Value Inspiration, Ton spent an illustrious 28-year career at Unit4, a leading global enterprise resource planning (ERP) vendor. Rising through the ranks to become the company’s Chief Evangelist, he directed global product marketing and product strategy, playing an instrumental role in scaling the company’s footprint across international markets. His profound understanding of the intersection between technological capability and human-centric value creation allowed him to shape products that resonated deeply with enterprise clients worldwide.
Ton is the celebrated author of The Remarkable Effect: The B2B SaaS Software Guide to Stand Out, Build a Movement and Rule Your Category. Through this seminal work and his bespoke strategic advisory, he introduces frameworks designed to identify a software company’s unique value proposition. Furthermore, as the host of the highly acclaimed Value Inspiration Podcast, Ton has interviewed hundreds of successful tech entrepreneurs, extracting actionable intelligence on innovation, go-to-market strategies, and sustainable growth.
“I had the pleasure of working for over 15 years with Ton in my position as CFO at Cranfield University as well as Chairman of the UK User Group Council for UNIT4 Business World. I very much value his customer-first approach, his drive to understand how real value is created, and passion for innovation and how business software can make a positive impact on businesses like ours, and the people that work for us.”
“Ton is a visionary a person who can show you the future. I had the please working with Ton for more than 15 years, taking over multiple roles and responsibilities. He shines when he is in front of people taking them on a journey of “what can be”. He is always ahead of time, seeing trends, following them, and adapt them to your business. His depth of knowledge of solutions, digital trends and his personality make him an excellent and believable speaker. I really enjoyed the time working with him and can recommend him any time.”
“Ton knows the storyteller's secret - that's for sure. Since the first time I saw him on stage, I was captivated by his ability to turn product features and implementation details into relevant, exciting stories that matter to people. And backstage, I was amazed by the depth of his knowledge and sheer endless enthusiasm he puts into his work. I consider myself very fortunate having worked alongside with Ton, having been inspired by him and having seen him pushing the boundaries over and over again. Ton lives technology evangelism and in a world of digital noise it's definitely needed.”
“Ton’s a visionary leader, optimist, and innovative thinker”
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