Jay Richards - Speaker - By Promotivate Speaker Agency

    Jay Richards

    Conference Speaker Jay Richards - By Promotivate Speaker Agency

    Jay Richards

    Forbes 30 Under 30 entrepreneur Jay Richards uses data to decode the creator economy. Learn how this top Gen Z advisor helps Google and Amazon navigate the future of work.


    BusinessTransformation Communication DigitalMarketing Entrepreneurship FutureofWork

    United Kingdom

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    • P.O.A
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      Jay Richards

      Strategic Advisor on Gen Z Consumer Insights & the Future of Work

      Core Intelligence Domain: Future of Work & Generational Strategy
      Location: London, United Kingdom | Languages: English
      Representation: Represented globally by PSpeakers Global Intelligence

      Jay Richards is a leading global authority on Gen Z consumer behaviour, generational shifts, and the evolving future of work. As a visionary entrepreneur and the Co-Founder of Imagen Insights, he has developed a proprietary, community-driven framework that enables the world’s largest brands and agencies to crowdsource qualitative qualitative data directly from the Gen Z demographic. Bridging the gap between corporate strategy and youth culture, Richards equips C-Suite leaders with the strategic foresight necessary to future-proof their organisations, attract next-generation talent, and engage hyper-connected consumers.

      Recognised for his disruptive approach to market research and brand strategy, Richards has cultivated a global community of young consultants across 111 countries. Under his leadership, Imagen Insights has delivered critical intelligence to industry titans, including Google, the NFL, PepsiCo, and Unilever. His methodology bypasses traditional, outdated market research, instead leveraging authentic, real-time feedback to guide product development, marketing campaigns, and corporate culture transformation.

      Professional Background & Major Achievements

      Richards’ journey from a challenging youth to a celebrated entrepreneur provides a powerful narrative of resilience, innovation, and purpose-driven leadership. His professional milestones reflect a commitment to democratising access for young people whilst driving commercial success for global enterprises.

      • Co-Founder of Imagen Insights: Scaled a global insights agency that provides brands with brutally honest, real-time feedback from Gen Z consumers within 72 hours.
      • Forbes 30 Under 30 Honouree: Recognised for his exceptional contributions to marketing, advertising, and entrepreneurship.
      • Global Client Portfolio: Trusted advisor to multinational corporations including Amazon, eBay, Google, and PepsiCo, shaping their youth engagement strategies.
      • Advocate for Diversity & Inclusion: Actively champions equitable opportunities for young people from diverse socioeconomic backgrounds, ensuring their voices shape the products and services of tomorrow.
      • Thought Leadership: Regularly featured in top-tier business media and platforms, discussing the intersection of youth culture, digital transformation, and modern leadership.

      Core Speaking Themes & Proprietary Frameworks

      Richards delivers high-impact, data-backed keynotes that challenge conventional corporate thinking. His presentations are rich with actionable insights, leveraging real-world case studies from his extensive work with global brands.

      • Decoding the Gen Z Consumer: Understanding the purchasing behaviours, brand loyalty drivers, and digital consumption habits of the most influential generation.
      • The Future of Work & Next-Gen Talent: Strategic frameworks for attracting, retaining, and managing Gen Z employees in a hybrid, values-driven corporate landscape.
      • Entrepreneurial Resilience & Innovation: Lessons on navigating adversity, scaling a global business, and remaining agile in a rapidly shifting economic environment.
      • Authentic Diversity, Equity, and Inclusion (DEI): Moving beyond performative metrics to build genuinely inclusive organisational cultures that resonate with younger demographics.
      • Community-Led Brand Strategy: How to co-create products and marketing campaigns with your target audience to ensure relevance and commercial success.

      Key Takeaways

      • Actionable Generational Foresight: Leaders will gain a granular understanding of how Gen Z’s unique values and behaviours will dictate the future of commerce and workplace dynamics.
      • Innovative Research Methodologies: Learn how to transition from legacy data collection to agile, community-led insights that drive immediate business value.
      • Strategies for Talent Retention: Practical, proven frameworks for reshaping corporate culture to align with the expectations of incoming digital-native talent.
      • Enhanced Brand Authenticity: Tools to build transparent, purpose-driven brand narratives that survive the intense scrutiny of modern youth culture.
      • "Jay's speeches go beyond well-researched content; they are immersive experiences that mesmerize audiences with his infectious energy. He effortlessly engages people from diverse backgrounds, making them feel like an integral part of the conversation. Jay is a rare gem among speakers, leaving a lasting impression and inspiring all who have the privilege to hear him speak."

        Charles Wagstaff, SXSW 2025

      • Jay Richards "Jay's speeches go beyond well-researched content; they are immersive experiences that mesmerize audiences with his infectious energy. He effortlessly engages people from diverse backgrounds, making them feel like an integral part of the conversation. Jay is a rare gem among speakers, leaving a lasting impression and inspiring all who have the privilege to hear him speak."
        5 / 5
      • “Jay's presence on stage is a guaranteed mood-lifter. He possesses the unique ability to light up a room and ignite excitement among the audience. When discussing topics like Gen Z, gaming, and insights, Jay's delivery is unparalleled.”

        Sam Tidmarsh, Head of Conference Production, Adwanted Events

      • Jay Richards “Jay's presence on stage is a guaranteed mood-lifter. He possesses the unique ability to light up a room and ignite excitement among the audience. When discussing topics like Gen Z, gaming, and insights, Jay's delivery is unparalleled.”
        5 / 5
      • “Jay's speeches go beyond well-researched content; they are immersive experiences that mesmerize audiences with his infectious energy. He effortlessly engages people from diverse backgrounds, making them feel like an integral part of the conversation. Jay is a rare gem among speakers, leaving a lasting impression and inspiring all who have the privilege to hear him speak."

        Tamar Tsintsadze, Executive Manager of the International Festival of Creativity Ad Black Sea

      • Jay Richards “Jay's speeches go beyond well-researched content; they are immersive experiences that mesmerize audiences with his infectious energy. He effortlessly engages people from diverse backgrounds, making them feel like an integral part of the conversation. Jay is a rare gem among speakers, leaving a lasting impression and inspiring all who have the privilege to hear him speak."
        5 / 5
      • “Jay's speech at TEDxAUBG 2022 was not a monologue but a dialogue that resonated deeply with the audience. Through relatable anecdotes and personal stories, Jay inspired introspection and action. His charisma and ability to connect on a personal level made his talk a memorable and transformative experience.”

        Mohamad Hachem, TEDxAUBG Head of Speakers 2024:

      • Jay Richards “Jay's speech at TEDxAUBG 2022 was not a monologue but a dialogue that resonated deeply with the audience. Through relatable anecdotes and personal stories, Jay inspired introspection and action. His charisma and ability to connect on a personal level made his talk a memorable and transformative experience.”
        5 / 5
      • “Jay provided fresh and surprising insights into Generation Z, a topic not extensively explored by other speakers. His lively and informative approach engaged the audience, highlighting how a deep understanding of generational differences impacts all facets of society. Jay's talk underscored the importance of not overlooking generational nuances, offering invaluable insights for both work and society's progress. Aside from being an entrepreneur, Jay is a captivating speaker and thought leader who inspires, informs, and elicits change wherever he goes. His ability to connect with audiences on a personal level and his infectious energy make him an unforgettable presenter on any stage - no matter how big the audience.”

        Kate Hummel, International Liaison Manager, Melting Pot

      • Jay Richards “Jay provided fresh and surprising insights into Generation Z, a topic not extensively explored by other speakers. His lively and informative approach engaged the audience, highlighting how a deep understanding of generational differences impacts all facets of society. Jay's talk underscored the importance of not overlooking generational nuances, offering invaluable insights for both work and society's progress. Aside from being an entrepreneur, Jay is a captivating speaker and thought leader who inspires, informs, and elicits change wherever he goes. His ability to connect with audiences on a personal level and his infectious energy make him an unforgettable presenter on any stage - no matter how big the audience.”
        5 / 5