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    Alessandra Di Lorenzo - Speaker - By Promotivate Speaker Agency

    Alessandra Di Lorenzo

    Conference Speaker Alessandra Di Lorenzo - By Promotivate Speaker Agency

    Alessandra Di Lorenzo

    Discover insights from the UK’s recognised thought leader on ethical advertising and consumer empowerment. Explore how transparent practices build lasting trust and drive positive change.


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    England

    Europe

    United Kingdom

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      Alessandra Di Lorenzo

      Pioneer in Data Monetisation, Retail Media, and Digital Transformation

      Core Intelligence Domain: Digital Transformation & Data Strategy
      Location: London, United Kingdom | Languages: English, Italian
      Representation: Represented globally by PSpeakers Global Intelligence

      Alessandra Di Lorenzo is a highly accomplished digital executive and board advisor, internationally recognised for her pioneering work in data monetisation, retail media networks, and global commercial strategy. With a career spanning over two decades at the forefront of the technology, telecommunications, and e-commerce sectors, she has consistently delivered proprietary frameworks for scaling multi-million-pound business units and driving enterprise-wide digital transformation.

      As the former Chief Executive Officer of Forward—the media and data company of the lastminute.com group—Alessandra spearheaded the transformation of the travel giant’s approach to digital advertising. Under her leadership, she built a highly profitable business division from the ground up, turning complex consumer data into scalable, high-margin revenue streams and establishing the brand as a trailblazer in the travel media landscape. Her strategic foresight at the intersection of consumer behaviour, programmatic technology, and commercial growth has made her a highly sought-after advisor for global enterprises.

      Before her transformative tenure at lastminute.com, Alessandra held senior leadership and commercial positions at some of the world’s most influential digital brands, including Yahoo!, Vodafone, and eBay. Throughout her career, she has consistently demonstrated an exceptional ability to navigate the complexities of global markets, optimise cross-channel advertising infrastructures, and architect robust go-to-market strategies. Currently serving as a Non-Executive Director and strategic board advisor, Alessandra guides high-growth digital businesses in navigating the nuances of modern data privacy, e-commerce monetisation, and commercial scaling.

      Beyond her commercial achievements, Alessandra is a passionate and prominent advocate for Women in Tech. She actively champions diversity, equity, and inclusion, offering practical frameworks for fostering inclusive leadership and building high-performing, diverse corporate teams. Her keynotes blend deep technical acumen with engaging, human-centric leadership principles.

      Key Speaking Topics

      • The Future of Retail Media & Data Monetisation: Strategies for unlocking the latent value of proprietary enterprise data to build high-margin revenue streams.
      • Navigating Digital Transformation in E-commerce: A strategic roadmap for integrating programmatic advertising and tech-driven marketing within legacy structures.
      • Women in Leadership & Diversity in Tech: Actionable insights on overcoming systemic barriers, championing equity, and building resilient, diverse teams.
      • Building Scalable Commercial Ecosystems: Frameworks for scaling business units from inception to high-profitability in competitive digital landscapes.
      • The Intersection of Privacy, Consumer Data, and Advertising: How to maintain customer trust while driving targeted commercial growth in a privacy-first era.

      Key Takeaways

      • Actionable blueprints for designing and implementing proprietary data monetisation strategies within existing enterprise architectures.
      • Proven frameworks for navigating complex digital transformations across multinational matrix organisations.
      • Strategic foresight into the evolution of retail media networks and their impact on global e-commerce.
      • Empowering leadership methodologies designed to accelerate the growth of women in the technology sector and foster deeply inclusive corporate cultures.
      A PSpeakers Global Intelligence Briefing
      WWW.PSPEAKERS.COM

      • “Alessandra is a real pleasure to work with. Her passion for and understanding of the mobile media, advertising, and consumer services space maker her champion new business opportunities and identify creative solutions in this area. She has a pragmatic approach, which is refreshing, especially in corporate environments, which she understands well.”

        Robert Bergmann, CEO, Founder | Identity Resolution | Customer Data Platform | Digital Advertising Innovations

        • Alessandra Di Lorenzo “Alessandra is a real pleasure to work with. Her passion for and understanding of the mobile media, advertising, and consumer services space maker her champion new business opportunities and identify creative solutions in this area. She has a pragmatic approach, which is refreshing, especially in corporate environments, which she understands well.”
        5 / 5

      • “Alessandra, known for being a joy to work with encapsulates fantastic attributes: A consummate professional; a coalition builder; a great communicator and spokesperson (one that I earmarked early on of 200+ that I have media trained as a Communications/PR advisor); an international team player; a can-doer and all-rounder; an industry buff.. Highly recommended”

        Claire Backhurst, Communications and PR-EMEA,APAC,Global

        • Alessandra Di Lorenzo “Alessandra, known for being a joy to work with encapsulates fantastic attributes: A consummate professional; a coalition builder; a great communicator and spokesperson (one that I earmarked early on of 200+ that I have media trained as a Communications/PR advisor); an international team player; a can-doer and all-rounder; an industry buff.. Highly recommended”
        5 / 5

      • “Alessandra is a consummate professional. I had the pleasure of working with Alessandra, as we integrated the WAYN team into the organisation to strength the “Travel People” media and platforms offering. Alessandra led over 85 people across multiple geographies, across Europe and Internationally, demonstrating strong leadership, vision, creativity and dexterity. Alessandra is a person who really cares for her team and the company. She goes above and beyond to deliver the best possible outcomes and performance and really gets behind people when they deliver exceptional work. I always felt supported and inspired by her efforts to take things to the next level and rally the troops. In addition to this, Alessandra is extremely smart, switched on, and clearly has a huge amount of operational experience and an ability to execute. The lastminute.com group team would be lost without her. Finally, I wouldn’t hesitate to recommend Alessandra to people and companies looking for a leader in Media. She is an experienced C-level and I wish her continued success for the future. She definitely deserves it.”

        Peter Ward, Co-Founder & CEO of Humanity - On a mission to extend healthspan. Founder. CEO. Investor. Board Member. Speaker. Community Builder.

        • Alessandra Di Lorenzo “Alessandra is a consummate professional. I had the pleasure of working with Alessandra, as we integrated the WAYN team into the organisation to strength the “Travel People” media and platforms offering. Alessandra led over 85 people across multiple geographies, across Europe and Internationally, demonstrating strong leadership, vision, creativity and dexterity. Alessandra is a person who really cares for her team and the company. She goes above and beyond to deliver the best possible outcomes and performance and really gets behind people when they deliver exceptional work. I always felt supported and inspired by her efforts to take things to the next level and rally the troops. In addition to this, Alessandra is extremely smart, switched on, and clearly has a huge amount of operational experience and an ability to execute. The lastminute.com group team would be lost without her. Finally, I wouldn’t hesitate to recommend Alessandra to people and companies looking for a leader in Media. She is an experienced C-level and I wish her continued success for the future. She definitely deserves it.”
        5 / 5

      • “For almost two years, I had the pleasure of working with Alessandra as Head of Finance for Forward, media company of Lastminute.com group, where she was the CEO. Alessandra is one of the brightest professionals I ever came across with. Her management and leadership skills are outstanding. Her communication and presentation skills phenomenal. Alessandra is such a delightful person to have around, an outstanding mentor with a fantastic experience in digital industry. She is a real vision-er and innovative. She adds value whatever she manages, and she is really inspiring to all the people in the organization by being always open to ideas and suggestions, while ultimately always taking the right decision. If I had my own company, I would not doubt a second to give to Alessandra the key to its commercial strategy. An incredible asset to anyone lucky enough to work with her.”

        Andrea Gioia, CFO @.Cleafy

        • Alessandra Di Lorenzo “For almost two years, I had the pleasure of working with Alessandra as Head of Finance for Forward, media company of Lastminute.com group, where she was the CEO. Alessandra is one of the brightest professionals I ever came across with. Her management and leadership skills are outstanding. Her communication and presentation skills phenomenal. Alessandra is such a delightful person to have around, an outstanding mentor with a fantastic experience in digital industry. She is a real vision-er and innovative. She adds value whatever she manages, and she is really inspiring to all the people in the organization by being always open to ideas and suggestions, while ultimately always taking the right decision. If I had my own company, I would not doubt a second to give to Alessandra the key to its commercial strategy. An incredible asset to anyone lucky enough to work with her.”
        5 / 5

      • “I worked with Alessandra for over four years at Forward (the media company born from lastminute.com). Alessandra is a visionary marketer and business leader, inspirationally leading complex product and commercial strategies that put customers first whilst delivering impactful and sustainable commercial growth. It’s extremely rare to get the opportunity to work alongside a CEO who is a coach, mentor and your biggest supporter. As a manager, Alessandra earns my highest recommendation.”

        Steven Wakeling, Senior Consultant at multi award-winning consultancy Rika Digital

        • Alessandra Di Lorenzo “I worked with Alessandra for over four years at Forward (the media company born from lastminute.com). Alessandra is a visionary marketer and business leader, inspirationally leading complex product and commercial strategies that put customers first whilst delivering impactful and sustainable commercial growth. It’s extremely rare to get the opportunity to work alongside a CEO who is a coach, mentor and your biggest supporter. As a manager, Alessandra earns my highest recommendation.”
        5 / 5