Matthew Luhn

Matthew Luhn

Mastering the Strategic Narrative: Transforming Corporate Communication Through High-Impact Storytelling

Core Intelligence Domain: Business Storytelling & Corporate Culture
Location: United States | Languages: English
Representation: Represented globally by PSpeakers Global Intelligence

Matthew Luhn is a globally recognised master storyteller, former Pixar Animation Studios veteran, and strategic communications advisor who empowers C-suite executives to leverage narrative as a powerful commercial instrument. With over two decades of experience shaping the stories behind some of the most successful cinematic franchises in history—including Toy Story, Monsters, Inc., Finding Nemo, and Ratatouille—Luhn provides enterprise leaders with proprietary frameworks to humanise their brands, captivate stakeholders, and drive organisational alignment. He bridges the gap between creative imagination and commercial strategy, proving that in an era of data saturation and commoditised markets, the most compelling story ultimately commands the industry.

Professional Pedigree & Global Impact

During his illustrious 20-year tenure at Pixar Animation Studios, Matthew Luhn served as a pioneering Story Artist and Animator, contributing to films that have collectively generated billions in global revenue and secured numerous Academy Awards. His profound understanding of character development, emotional arcs, and audience engagement has since been reverse-engineered into high-impact corporate methodologies tailored for the business world.

Today, Luhn operates as a premier consultant, director, and keynote speaker, advising international titans such as Apple, Google, Microsoft, Meta, Procter & Gamble, Adidas, and Salesforce. He guides executive leadership teams on how to architect brand narratives that resonate on a neurological level, fostering profound loyalty among both consumers and employees. Furthermore, he is the celebrated author of The Best Story Wins, a definitive guide for business professionals seeking to integrate storytelling into marketing, sales, and corporate culture.

Proprietary Frameworks & Speaking Themes

• The Art of Business Storytelling: A robust framework detailing how to craft authentic, memorable corporate narratives that differentiate brands, capture attention, and accelerate sales cycles.
• Inspiring a Culture of Innovation: Actionable strategies derived from Pixar’s legendary creative process to break down corporate silos, encourage psychological safety, and institutionalise continuous innovation.
• The Perfect Pitch: Equipping founders, executives, and sales professionals with the structural techniques required to pitch visionary ideas, secure critical funding, and command boardroom authority.
• Where Data Meets Emotion: Navigating the intersection of empirical analytics and human empathy, ensuring data-driven decisions are communicated with compelling, human-centric narratives.
• Leading Through Story: How top-tier executives can utilise storytelling to communicate vision, navigate crisis, and galvanise their workforce through transformative change.

Key Takeaways

• Master the structural anatomy of a compelling story to elevate corporate communications, marketing campaigns, and brand positioning.
• Implement elite brainstorming and collaboration models to cultivate an agile, innovative organisational culture.
• Transform abstract data, complex strategies, and B2B value propositions into emotionally resonant narratives that compel stakeholder action.
• Enhance leadership presence and influence by learning to connect with teams and clients on a fundamentally human level.