Creator of the Business Model Canvas, and a global expert on business model innovation and startup strategy.
Europe
Switzerland
Dr. Alex Osterwalder is a globally recognised business thinker, author, and the CEO of Strategyzer, an influential company that specialises in innovation and business model design. He was ranked among the Top 10 worldwide management thinkers by Thinkers50. This accolade reflects his significant impact on the field of management and entrepreneurship. With over 20 years of experience in transforming complex business challenges into actionable innovations, he is known for developing the Business Model Canvas. He co-created this strategic tool with Yves Pigneur. The tool has found widespread adoption among millions of practitioners globally. It serves as a practical framework that simplifies the intricate challenges faced by today’s organisational leaders.
Alex Osterwalder co-founded Strategyzer to provide technology-enabled innovation services to a diverse array of organisations. The company has collaborated with several high-profile clients, including Colgate-Palmolive, MasterCard, and Merck. The aim is to deliver tools and insights that empower companies to navigate the rapidly changing landscape of modern business. His role involves working closely with various executive teams to manage their innovation strategies effectively. The focus is on growth and transformational initiatives. He has become a trusted advisor to industry giants such as Microsoft, Nestlé, 3M, and numerous other companies.
A prolific author, Alex Osterwalder has written numerous influential books that shape contemporary understanding of business model innovation. Through these publications, he advocates for structured innovation practices that emphasise disciplined experimentation, effective portfolio management, and the cultivation of psychological safety within teams.
As a sought-after conference speaker, Alex Osterwalder provides dynamic and engaging talks that delve into topics such as business model innovation, ecosystem strategy, portfolio innovation, innovation culture, and effective leadership. He lives in Switzerland and is fluent in English, French, and German.
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“Leveraging his personal entrepreneurial experience and the (literally!) hundreds of projects he has accompanied in the past decade, Alex has strived to understand, define and explain the process of innovation in his best-selling books, tools and events. After focusing on business models, his attention has now shifted to teaching organisations the art of generating growth from innovation. Alex is making innovation more scientific and less random, and saves us from having to improvise.”
“Alex is one of the people that you should work with in your career. Even short conversations will make you think really hard or open your eyes. He is an expert in running workshops, making a great blend of worst Swiss humour you'll ever hear and tough but rewarding work. I've always looked up to him, not only because he is so tall, but also because he is one of the most inspiring people I've met. Thank you for the opportunity to work, chat and get wasted with you!”
“Alex est vraiment un penseur moderne ! Il arrive à conceptualiser et rendre simple ce qui est de tout évidence complexe ! J'ai dévoré ses deux livres et son cours en ligne et la MasterClass sur les Business Model et Value Prop ! Alex a clairement marqué notre ère par une innovation irréversible : Business Model Innovation & Design ! Hâte d'appliquer ça aux jeune enfants ! Ghani !”
“Alexander Osterwalder is a great strategist. He constantly work on creating the best toolbox ever to make a business evolve and grow. His books are a must read for entrepreneurs, and I highly recommend any of his training.”
“Alexander is known now all over the world by his book BMG and seminars. We who have had the serendipity & opportunity to learn/work with him personally in the early stage of BMG, appreciated his warm approach to experimental knowledge sharing and his entrepeneurship´s DNA. His swiss humour is not a "transient advantage". His" long and winding road" is just starting. Stay connected.”
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Europe 