Silvia Garcia

Silvia Garcia

Silvia Garcia: Strategic Authority on Behavioural Science & Former Global Director of the Happiness Institute at Coca-Cola

Core Intelligence Domain: Company Culture & Behavioural Science
Location: Madrid, Spain | Languages: English, Spanish, French
Representation: Represented globally by PSpeakers Global Intelligence

Silvia Garcia is a globally recognised authority in behavioural science, applied positive psychology, and organisational culture. As the Former Global Director of the Happiness Institute at Coca-Cola, she pioneered the integration of neuroscience and emotional intelligence into global corporate strategy, transforming how organisations understand employee engagement, psychological safety, and consumer behaviour.

During her distinguished tenure at Coca-Cola, Silvia was instrumental in translating complex neuroscientific research and behavioural economics into proprietary, scalable frameworks. Her leadership demonstrated that fostering a positive emotional culture is not merely a soft metric, but a critical, measurable driver of sustainable financial performance, workforce productivity, and brand loyalty across international markets. By applying the science of happiness to business operations, she helped shape marketing, innovation, and human resources strategies on a global scale.

Currently serving as the Founder and CEO of FeelLogic, Silvia advises C-suite executives and Fortune 500 companies on the mechanics of human flourishing in the modern workplace. She partners with global enterprises to audit their internal emotional cultures, identifying invisible barriers to high performance and deploying strategic interventions that cultivate trust and collaboration. Her evidence-based methodology empowers leaders to harness the science of emotion to navigate complex change, reduce burnout, and attract top-tier talent in an increasingly competitive landscape.

As an international keynote speaker, Silvia bridges the gap between scientific academia and actionable business strategy. She provides leaders with the predictive foresight needed to build resilient organisations capable of thriving amidst disruption.

Core Speaking Themes & Strategic Masterclasses

Silvia delivers highly interactive, data-rich presentations tailored to the strategic objectives of modern leadership teams. Her most requested topics include:

• The ROI of Happiness: How applied behavioural science and positive psychology directly impact the bottom line, employee retention, and overall organisational performance.
• Positive Leadership in Disruptive Times: Equipping leaders with neuroscientific tools to manage stress, inspire teams, and maintain psychological safety during periods of rapid change.
• Behavioural Economics & Consumer Decision-Making: Unlocking the subconscious drivers of consumer choices to build authentic, emotionally resonant brand loyalty.
• Cultivating a Culture of Innovation: Designing work environments where trust and emotional intelligence fuel creativity, calculated risk-taking, and continuous improvement.
• The Future of Work: Adapting corporate structures to meet the evolving emotional and psychological needs of a diverse, multi-generational workforce.
• The Neuroscience of Change Management: Overcoming organisational resistance by understanding how the human brain processes transformation and uncertainty.

Key Takeaways

• Evidence-Based Frameworks: Audiences gain actionable insights rooted in the latest advancements in neuroscience, positive psychology, and behavioural economics.
• Strategic Cultural Alignment: Leaders learn how to map and intentionally design their organisation’s emotional culture to align with overarching strategic business goals.
• Enhanced Leadership Capability: Executives are equipped with practical, science-backed tools to elevate their emotional intelligence, driving better decision-making and team cohesion.
• Consumer & Employee Centricity: A deep, actionable understanding of how positive emotion acts as the primary catalyst for both customer loyalty and long-term employee advocacy.