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    Morinosuke Kawaguchi - Speaker - By Promotivate Speaker Agency

    Morinosuke Kawaguchi

    Conference Speaker Morinosuke Kawaguchi - By Promotivate Speaker Agency

    Morinosuke Kawaguchi

    Discover insights from Japan’s foremost futurist and leading authority on innovation and strategy. Unlock visionary approaches to future-proof your organisation today.


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      Morinosuke Kawaguchi

      Pioneering Futurist, Innovation Strategist & Architect of Subculture-Driven Technology

      Core Intelligence Domain: Innovation & Foresight
      Location: Tokyo, Japan | Languages: Japanese, English, Spanish
      Representation: Represented globally by PSpeakers Global Intelligence

      Morinosuke Kawaguchi is a globally recognised futurist, innovation strategist, and the foremost authority on subculture-driven technological advancement. As the Founder and CEO of Morinoske Co. Ltd. and a former Principal at the global management consulting firm Arthur D. Little, he has spent decades advising Fortune 500 companies and national governments on R&D strategy, competitive positioning, and long-term technological foresight. Renowned for his proprietary “Morinosuke Innovation Model,” he uniquely intersects Japanese pop culture, consumer behaviour, and high-tech engineering to forecast the next wave of global product innovation and corporate strategy.

      Strategic Foresight & Corporate Leadership

      With an extensive background encompassing both advanced engineering and strategic management consulting, Morinosuke Kawaguchi possesses a rare capability to decode complex technological trajectories into actionable C-suite strategies. During his influential tenure at Arthur D. Little Japan, he spearheaded the firm’s Technology and Innovation Management practice. In this role, he guided leading multinationals through disruptive market transitions, optimising their intellectual property portfolios and aligning their R&D initiatives with emerging global megatrends.

      Kawaguchi’s groundbreaking frameworks challenge conventional product development paradigms. In his award-winning book, Geeky-Girly Innovation: A Japanese Subculturalist’s Guide to Technology and Design, he demonstrates how niche subcultures, hyper-consumerism, and profound consumer empathy serve as the ultimate incubators for macro-level technological breakthroughs. His methodologies are not only celebrated in Japan but are actively studied by innovation hubs, design thinkers, and corporate strategists worldwide who are seeking to future-proof their product lines.

      Proprietary Methodologies & Global Influence

      Beyond traditional corporate strategy, Kawaguchi is the creator of the “Gross National Talent” (GNT) concept, a unique metric designed to assess a nation’s or an organisation’s latent innovative capacity beyond standard economic indicators. His bilingual and cross-cultural expertise—honed through extensive international experience, including significant time spent in Spain and across the West—enables him to bridge Eastern and Western innovation philosophies. He frequently consults for top-tier automotive, electronics, and telecommunications firms, helping them implement structured foresight to anticipate unarticulated market needs.

      Core Speaking Themes & Masterclasses

      • The Morinosuke Innovation Model: Leveraging subculture, emotional design, and acute consumer empathy to create globally disruptive products.
      • Future-Proofing R&D Strategies: Aligning long-term technological development with shifting global megatrends, sustainable practices, and generational values.
      • Gross National Talent (GNT): Utilising proprietary metrics to uncover and harness the hidden creative capabilities within your workforce or national economy.
      • Concept Engineering for the Next Decade: How C-suite executives can transition their organisations from reactive problem-solving to proactive, foresight-driven concept engineering.
      • Cross-Cultural Management in Technology: Bridging diverse global innovation philosophies to build resilient, dynamic, and forward-thinking multinational enterprises.
      • The Future of Mobility & Urban Ecosystems: Decoding how shifting human behaviours will dictate the technological requirements of tomorrow’s smart cities and transport systems.

      Key Takeaways

      • Subculture as Strategy: Understand how niche consumer behaviours and emotional design act as the primary catalysts for mass-market technological breakthroughs.
      • Actionable Foresight: Gain access to proprietary frameworks that allow corporate leadership to anticipate market demands before they materialise.
      • Global Innovation Synergy: Learn actionable techniques to integrate cross-cultural methodologies, unlocking latent creative potential within diverse multinational teams.
      • Competitive Market Positioning: Equip your C-suite with the strategic intelligence required to dominate future markets through empathetic, culturally attuned, and highly innovative product design.
      A PSpeakers Global Intelligence Briefing
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      • “Morinosuke gave a great presentation on some of the hidden strengths of Japanese design for Swedish policy makers in innovation and growth. His ideas and insights are inspirational, forward looking and well worth paying attention to in Japan, Sweden and elsewhere… and his lectures are fun too!”

        Anders Karlsson, Counsellor Science and Innovation, Embassy of Sweden, Tokyo, Japan

        • Morinosuke Kawaguchi “Morinosuke gave a great presentation on some of the hidden strengths of Japanese design for Swedish policy makers in innovation and growth. His ideas and insights are inspirational, forward looking and well worth paying attention to in Japan, Sweden and elsewhere… and his lectures are fun too!”
        5 / 5

      • “Morinosuke has a real sense of the future trends and what will spark them. This sense is the same one many innovators use during their creative processes.”

        Patrick Newell, Co-founder, TEDxTokyo, Japan

        • Morinosuke Kawaguchi “Morinosuke has a real sense of the future trends and what will spark them. This sense is the same one many innovators use during their creative processes.”
        5 / 5

      • “Morinosuke Kawaguchi has a very distinctive knowledge of cutting-edge technology and its characteristics. That allows him to connect technology and appealing product innovations across many industries. I enjoyed his lecture and got inspired and entertained at the same time.”

        Lorenz Granrath, Representative, Fraunhofer Representative Office Japan

        • Morinosuke Kawaguchi “Morinosuke Kawaguchi has a very distinctive knowledge of cutting-edge technology and its characteristics. That allows him to connect technology and appealing product innovations across many industries. I enjoyed his lecture and got inspired and entertained at the same time.”
        5 / 5

      • “Professor Morinosuke Kawaguchi is a phenomenon. He has deep and wide knowledge of innovation, technology, design and culture and he is able to present any material in an entertaining fashion that is uniquely “Morinosuke style”. He is blessed with everything that a person wishes for and yet so few are lucky to have: an incredibly unique mind that creates fascinating content, wonderful writing ability that makes reading his books such a pleasure and a presentation style which makes him a world-class entertainer. I know him as a selfless and giving person who is always willing to discuss ideas with fans, students, or anyone who attends his lectures. I respect him very much and I feel lucky to have learnt from him through his books, lectures and workshops. I don’t call living people geniuses often but Professor Kawaguchi is definitely one genius I am lucky to know. Thank you for giving knowledge so freely to everyone. If we could clone Professor Kawaguchi, we would like a few of him in South Korea. “

        Jin H. Choi, Professor, Department of Mechanical Engineering, Kyung Hee University, Seoul, South Korea

        • Morinosuke Kawaguchi “Professor Morinosuke Kawaguchi is a phenomenon. He has deep and wide knowledge of innovation, technology, design and culture and he is able to present any material in an entertaining fashion that is uniquely “Morinosuke style”. He is blessed with everything that a person wishes for and yet so few are lucky to have: an incredibly unique mind that creates fascinating content, wonderful writing ability that makes reading his books such a pleasure and a presentation style which makes him a world-class entertainer. I know him as a selfless and giving person who is always willing to discuss ideas with fans, students, or anyone who attends his lectures. I respect him very much and I feel lucky to have learnt from him through his books, lectures and workshops. I don’t call living people geniuses often but Professor Kawaguchi is definitely one genius I am lucky to know. Thank you for giving knowledge so freely to everyone. If we could clone Professor Kawaguchi, we would like a few of him in South Korea. “
        5 / 5

      • “Whether you are looking for technological, business or cultural solutions, Morinosuke Kawaguchi’s innovative strategy sparks creativity across disciplines!”

        Jennifer Anderson, Head of Communications and Events, Japan Society London, U.K.

        • Morinosuke Kawaguchi “Whether you are looking for technological, business or cultural solutions, Morinosuke Kawaguchi’s innovative strategy sparks creativity across disciplines!”
        5 / 5

      • “Morinosuke´s lecture at EOI was to us like a breath of fresh air, spreading all these fantastic new ideas. One normally thinks that reality is the way it is and nothing can be changed, however, all of the sudden a person comes and shares ideas that make your mind upside down and helps you see things in a complete different way! That´s what Morinosuke did!! Arigatoooooooo!!”

        Eva Curto, Director of International Affairs, EOI-Business School, Madrid, Spain

        • Morinosuke Kawaguchi “Morinosuke´s lecture at EOI was to us like a breath of fresh air, spreading all these fantastic new ideas. One normally thinks that reality is the way it is and nothing can be changed, however, all of the sudden a person comes and shares ideas that make your mind upside down and helps you see things in a complete different way! That´s what Morinosuke did!! Arigatoooooooo!!”
        5 / 5