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    Gladys Cali - Speaker - By Promotivate Speaker Agency

    Gladys Cali

    Conference Speaker Gladys Cali - By Promotivate Speaker Agency

    Gladys Cali

    Unlock your startup’s potential with insights from a personal branding, leadership and communications expert. Discover proven strategies to elevate your profile and drive growth.


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    Spain

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      Gladys Cali

      Global Authority in Employer Branding, Talent Strategy, and Organisational Culture

      Core Intelligence Domain: Future of Work & Talent Strategy
      Location: Spain | Languages: English, Spanish
      Representation: Represented globally by PSpeakers Global Intelligence

      Gladys Cali is a pioneering strategist in employer branding and human capital development, recognised for transforming how global organisations attract, engage, and retain top-tier talent in highly competitive markets. With a profound understanding of generational shifts and the evolving corporate landscape, she equips C-suite executives and HR leaders with the proprietary frameworks necessary to build resilient, purpose-driven workplace cultures.

      As a leading consultant and entrepreneur, Gladys has dedicated her career to bridging the gap between corporate objectives and employee expectations. She understands that in the modern economy, a company’s brand is inexorably linked to its internal culture and the personal branding of its leadership. By implementing strategic foresight, she assists multinational enterprises in redesigning their talent acquisition models to appeal particularly to Millennials and Generation Z, ensuring long-term organisational agility and innovation.

      Through her bespoke consultancy initiatives, Gladys has developed robust methodologies that treat employees as primary stakeholders. Her evidence-based approach demonstrates how a strong employer brand directly impacts the bottom line by reducing turnover costs, increasing productivity, and fostering a collaborative environment. She is frequently sought after by top-tier firms to audit their current cultural frameworks and implement actionable, future-proof strategies.

      Professional Achievements and Leadership Roles

      • Founder and CEO: Established a premier consultancy firm dedicated to Employer Branding, Personal Branding, and Corporate Culture transformation.
      • Strategic Corporate Advisor: Serves as a trusted advisor to C-level executives across various sectors, focusing on aligning human resources strategies with overarching business growth goals.
      • International Keynote Speaker: Delivers high-impact presentations at major industry conferences, corporate summits, and academic institutions across Europe and Latin America.
      • Academic Contributor: Collaborates with leading business schools to educate the next generation of executives on the critical importance of human-centric management and digital-first leadership.

      Primary Speaking Topics and Proprietary Frameworks

      • Employer Branding as a Strategic Imperative: How to build an authentic, transparent corporate identity that serves as a magnet for top industry talent.
      • Decoding the Multigenerational Workforce: Actionable strategies for integrating, motivating, and leading Generation Z and Millennials alongside established corporate veterans.
      • Executive Personal Branding: Exploring the direct correlation between a leader’s digital footprint and the organisation’s ability to attract and inspire high-performing teams.
      • The Future of Work: Designing adaptive, purpose-driven cultures that thrive amidst technological disruption, hybrid environments, and evolving employee demands.
      • Talent Retention in a Liquid Economy: Moving beyond traditional compensation packages to create holistic employee value propositions that foster fierce loyalty and engagement.

      Key Takeaways

      • Audiences will gain exclusive access to proprietary frameworks for developing and executing a world-class, sustainable employer branding strategy.
      • Leaders will learn how to audit and elevate their personal brand to serve as a powerful recruitment and retention tool for their enterprise.
      • Organisations will receive a clear, actionable roadmap for resolving multigenerational friction and building cohesive, forward-thinking teams.
      • Attendees will leave equipped with actionable insights to transform their corporate culture from an internal metric into their most significant competitive advantage.
      A PSpeakers Global Intelligence Briefing
      WWW.PSPEAKERS.COM

      • ”Working with Gladys has been very simple and straight forward. She is a very focused professional, ambitious and with very focused projects. The way how she structures everything is helpful to accomplish objectives and to be aligned with the objectives. Attending some of her events is always a pleasure because they have both quality, good organisation and very good content, with high qualified speakers, good networking events and parallel activities. Indeed, I would recommend her for any professional event that agglutinates international speakers, technological content and needs hard and professional organisation.”

        Francis Casado, Head of International Business Development at 3D Digital Venue

        • Gladys Cali ”Working with Gladys has been very simple and straight forward. She is a very focused professional, ambitious and with very focused projects. The way how she structures everything is helpful to accomplish objectives and to be aligned with the objectives. Attending some of her events is always a pleasure because they have both quality, good organisation and very good content, with high qualified speakers, good networking events and parallel activities. Indeed, I would recommend her for any professional event that agglutinates international speakers, technological content and needs hard and professional organisation.”
        5 / 5

      • “Resourceful and determined is the phrase that crosses my mind when I think of Gladys. I have a pleasure of working with her at WebCongress. Events are her passion and you can tell that strait away. When it comes to delivering a top event, its preparation is the most crucial part. Gladys knows exactly how to not only achieve that but also how to convert it in an Experience! Her dedication and efficiency seems to come so naturally to her. I was impressed with her ability to almost effortlessly handle all kinds of obstacles while juggling multiple tasks. She is passionate and engaged with what she does, ambitious to reach the best, always has plan "B" and is ready to learn at all times. She has an appreciation, sensitivity and understanding of life and work that fills her with concern, enthusiasm, creativity and an ability to empower others. She definitely knows how to light fire in you. Gladys earns my highest recommendation both as a leader and a team player.”

        Korina H., Administrative Manager | Recruiter | Feng Shui Consultant

        • Gladys Cali “Resourceful and determined is the phrase that crosses my mind when I think of Gladys. I have a pleasure of working with her at WebCongress. Events are her passion and you can tell that strait away. When it comes to delivering a top event, its preparation is the most crucial part. Gladys knows exactly how to not only achieve that but also how to convert it in an Experience! Her dedication and efficiency seems to come so naturally to her. I was impressed with her ability to almost effortlessly handle all kinds of obstacles while juggling multiple tasks. She is passionate and engaged with what she does, ambitious to reach the best, always has plan "B" and is ready to learn at all times. She has an appreciation, sensitivity and understanding of life and work that fills her with concern, enthusiasm, creativity and an ability to empower others. She definitely knows how to light fire in you. Gladys earns my highest recommendation both as a leader and a team player.”
        5 / 5

      • “I have had the pleasure to work with Gladys during the TEDxRaval,Barcelona and I´ve been impressed by the professionalism, the ability of solving any topic or issue and making sure all is under control. Also as the interpreneural spirit so to make sure there is no detail missing. I would recommend Gladys as great person able to make every member of the team as part of it and all to be organized on time and at the best way.”

        Lili Marinova, Senior Marketing & Pricing Manager at BA GLASS

        • Gladys Cali “I have had the pleasure to work with Gladys during the TEDxRaval,Barcelona and I´ve been impressed by the professionalism, the ability of solving any topic or issue and making sure all is under control. Also as the interpreneural spirit so to make sure there is no detail missing. I would recommend Gladys as great person able to make every member of the team as part of it and all to be organized on time and at the best way.”
        5 / 5

      • “As a technology partner on the Barcelona Webcongress, I could feel Glady's skills in fields of Event Management and Team Leadership and Marketing Strategy. Since she was part of the Apple Business Center Passeig de Gràcia, we have been working together on different projects, and the whole team realizes her capacity to create new strategies and know-how to solve problems on real time, always smiling.”

        Joaquim Pintó, Founder & Operations Manager

        • Gladys Cali “As a technology partner on the Barcelona Webcongress, I could feel Glady's skills in fields of Event Management and Team Leadership and Marketing Strategy. Since she was part of the Apple Business Center Passeig de Gràcia, we have been working together on different projects, and the whole team realizes her capacity to create new strategies and know-how to solve problems on real time, always smiling.”
        5 / 5

      • “Gladys is a fantastic and experienced event planner and organizer. I've had the chance to participate to several Webcongress events since 2011, both as speaker and attendee: in each occasion Gladys constant supervision, communication skills and personal assistance was a key factor for the event's success. If I'll have to organize a professional event in the future, I'd certainly contact Gladys to ask her advice.”

        Daniele Calorio Ferrari, International Digital Marketing Consultant - SEO, SEM, Social Media Strategist

        • Gladys Cali “Gladys is a fantastic and experienced event planner and organizer. I've had the chance to participate to several Webcongress events since 2011, both as speaker and attendee: in each occasion Gladys constant supervision, communication skills and personal assistance was a key factor for the event's success. If I'll have to organize a professional event in the future, I'd certainly contact Gladys to ask her advice.”
        5 / 5

      • “Gladys was a key resource for the entire Business Department mainly for two different reasons : her job as a Business Event Lead was terrific in every single aspect of strategy, logistic and coordination, besides she also helped proactively the team members in their own tasks facilitating the daily workflow. Her creativity can inspire everybody.”

        Edoardo Peschechera, Head of B2B | Mediamarket S.p.A.

        • Gladys Cali “Gladys was a key resource for the entire Business Department mainly for two different reasons : her job as a Business Event Lead was terrific in every single aspect of strategy, logistic and coordination, besides she also helped proactively the team members in their own tasks facilitating the daily workflow. Her creativity can inspire everybody.”
        5 / 5

      • “She knows very well what are key points to be success . Sure that Gladys is going to do great things very soon .”

        Ricardo Martinez, Head of B2B , Change Agent, Business Developer

        • Gladys Cali “She knows very well what are key points to be success . Sure that Gladys is going to do great things very soon .”
        5 / 5

      • “Gladys is a Focused professional with still the enthusiasm of her youth but also the maturity of a professional with lots of experience in the Web world and Business environment. Her drive for results despite of time pressure or any other incidental makes her a valuable professional for any challenge in organizing events or any special meeting. Her ability to manage teams both present and remote and her people skills also are a great asset to achieve goals. I clearly recommend Gladys for any project related to People, Web and Results.”

        José Luis Ferrero, Marketing Comms @ Signify (formerly Philips Lighting)

        • Gladys Cali “Gladys is a Focused professional with still the enthusiasm of her youth but also the maturity of a professional with lots of experience in the Web world and Business environment. Her drive for results despite of time pressure or any other incidental makes her a valuable professional for any challenge in organizing events or any special meeting. Her ability to manage teams both present and remote and her people skills also are a great asset to achieve goals. I clearly recommend Gladys for any project related to People, Web and Results.”
        5 / 5