Ferran Tort

Ferran Tort

Visionary Creator of Collaborative Art Thinking & Expert in Corporate Resilience

Core Intelligence Domain: Creativity & Innovation
Location: Barcelona, Spain | Languages: English, Spanish, Catalan
Representation: Represented globally by PSpeakers Global Intelligence

Ferran Tort is a pioneering force in the integration of psychological frameworks and artistic expression, empowering global organisations to foster unprecedented levels of innovation, resilience, and team cohesion. As a trained psychologist and globally recognised artist, he leverages his proprietary ‘Art Thinking’ methodologies to transform traditional corporate dynamics into highly engaged, collaborative ecosystems, driving both human-centric leadership and strategic foresight.

At the age of 14, Ferran was diagnosed with macular degeneration, a severe and progressive visual impairment that left him with only a fraction of his eyesight. Rather than allowing this adversity to dictate his future trajectory, he harnessed it as a catalyst for profound personal and professional growth. He developed unique visual and cognitive techniques to continue painting and creating, ultimately founding Macondo Art. Through this groundbreaking enterprise, he has facilitated massive collaborative mural projects and experiential workshops for top-tier multinational companies, demonstrating firsthand that perceived limitations can be engineered into extraordinary competitive strengths.

Ferran’s distinctive approach bypasses conventional analytical barriers. By inviting C-suite executives and their teams into immersive artistic experiences, he unlocks lateral thinking, enhances emotional intelligence, and builds authentic interpersonal connections. His work seamlessly integrates his robust background in psychology with creative execution, delivering high-impact interventions that address modern corporate challenges such as mental well-being, remote-work disconnection, employee engagement, and the necessity for inclusive, agile leadership.

Core Speaking Themes & Masterclasses

• Resilience & Overcoming Adversity: A powerful, personal narrative on transforming a severe visual diagnosis into a unique visionary advantage, teaching leaders how to navigate, adapt, and conquer complex corporate crises.
• Art Thinking for Strategic Innovation: Utilising proprietary creative methodologies to disrupt stagnant corporate mindsets, challenge the status quo, and cultivate a psychological environment where groundbreaking ideas flourish.
• Collaborative Leadership & Team Cohesion: Interactive keynotes and dynamic workshops where teams co-create large-scale artworks, mirroring the fundamental necessity of synergy, transparent communication, and shared vision in the boardroom.
• Mental Well-being & Emotional Intelligence: Leveraging artistic expression as a proven psychological tool to reduce corporate burnout, enhance focus, and promote robust mental health within high-pressure, fast-paced organisations.
• Diversity, Inclusion, & Unconventional Talent: Emphasising the strategic and economic value of diverse perspectives, neurodiversity, and overcoming physical barriers to build versatile, future-proof enterprises.

Key Takeaways

• Reframed Perspectives: Audiences learn cognitive strategies to view seemingly insurmountable business obstacles as the raw material for structural innovation and personal evolution.
• Actionable Creativity: Leaders acquire practical ‘Art Thinking’ frameworks, empowering them to apply lateral problem-solving and out-of-the-box ideation to complex, everyday business challenges.
• Enhanced Synergy: Teams leave with a profound, experiential understanding of how individual contributions seamlessly interconnect to form a cohesive, high-performing corporate masterpiece.
• Psychological Fortitude: Attendees gain proven, psychology-backed strategies to safeguard their mental well-being, maintain peak executive performance, and foster a supportive corporate culture during periods of extreme uncertainty.