Alicia Tillman

Alicia Tillman

Strategic Visionary in Global Brand Transformation & Customer Experience

Core Intelligence Domain: Marketing & Branding
Location: Atlanta, USA | Languages: English
Representation: Represented globally by PSpeakers Global Intelligence

Alicia Tillman is a globally recognised marketing executive and strategic visionary, currently serving as the Chief Marketing Officer at Delta Air Lines. With a distinguished career spanning over two decades in both B2B and B2C environments, she has consistently demonstrated an unparallelled ability to align brand purpose with commercial growth. Her expertise lies in steering complex digital transformations, cultivating customer-centric cultures, and redefining global brand positioning for some of the world’s most iconic Fortune 100 companies.

Before bringing her dynamic leadership to Delta Air Lines, Tillman served as the Global Chief Marketing Officer at SAP. During her tenure, she successfully spearheaded a comprehensive brand revitalisation that significantly amplified the company’s brand value, elevating SAP to rank among the top 20 most valuable brands globally. Her robust strategic portfolio also includes serving as the Chief Revenue Officer at the fintech unicorn Capitolis, as well as an illustrious 11-year tenure at American Express, where she directed the travel and corporate marketing divisions with a profound focus on modernising the customer experience.

Pioneering Leadership & Professional Achievements

• Delta Air Lines Leadership: Currently driving the global marketing strategy, focusing on brand affinity, premium positioning, and enhancing the holistic customer journey for the world’s premier airline.
• SAP Brand Transformation: Architected global marketing frameworks that unified corporate narrative, purpose, and digital innovation, resulting in a monumental surge in global brand equity.
• Forbes Recognition: Consistently recognised on the prestigious Forbes list of the World’s Most Influential CMOs for her impactful approach to brand evolution and corporate growth.
• Corporate Governance: Serves on the Board of Directors for Gates Corporation, providing strategic oversight on international expansion, digital commercial strategy, and enterprise resilience.
• Advocacy & Mentorship: A passionate champion for diversity, equity, and inclusion, actively designing mentorship programmes to elevate future female leaders across the corporate sector.

Core Keynote Themes & Strategic Frameworks

• The Intersection of Purpose and Profit: Designing an authentic global brand that resonates with modern consumers whilst driving sustainable, long-term commercial growth.
• Architecting the Future of Customer Experience (CX): Leveraging data analytics, human empathy, and digital innovation to cultivate unwavering customer loyalty in a hyper-competitive landscape.
• Leading Through Transformation: Actionable insights from the Fortune 100 boardroom on navigating global market disruptions, managing large-scale organisational change, and maintaining operational agility.
• Bridging the B2B and B2C Divide: Cross-pollinating marketing strategies to humanise B2B brands whilst bringing rigorous data intelligence and enterprise scale to B2C campaigns.

Key Takeaways

• Exclusive access to the proprietary frameworks utilised to scale brand value and market presence at global powerhouses like SAP, American Express, and Delta Air Lines.
• A deep strategic understanding of how to seamlessly blend technological transformation with elevated, human-centric customer experiences.
• Actionable, boardroom-tested strategies for leading comprehensive, cross-departmental marketing transformations that deliver measurable financial ROI.
• Inspiring and authoritative perspectives on purpose-driven leadership, team empowerment, and the commercial imperative of corporate diversity.