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    Giuseppe Stigliano - Speaker - By Promotivate Speaker Agency

    Giuseppe Stigliano

    Conference Speaker Giuseppe Stigliano - By Promotivate Speaker Agency

    Giuseppe Stigliano

    Discover actionable insights from a renowned thought leader and keynote speaker. Elevate your strategy in leadership, digital transformation, corporate innovation and retail.


    BusinessTransformation CustomerServiceandCustomerCentricity DigitalTransformation Entrepreneurship Innovation

    Europe

    Italy

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      Giuseppe Stigliano

      Global CEO, Bestselling Author & Authority on Retail Innovation & Strategic Marketing

      Core Intelligence Domain: Marketing Strategy & Retail Innovation
      Location: London, United Kingdom | Languages: English, Italian
      Representation: Represented globally by PSpeakers Global Intelligence

      Giuseppe Stigliano is a globally recognised C-level executive, entrepreneur, and leading authority on marketing strategy, digital transformation, and the future of retail. As the Global CEO of Spring Studios, an award-winning international creative and production network bridging the gap between luxury, fashion, and lifestyle, he orchestrates sustainable growth strategies and drives systemic innovation for some of the world’s most prestigious brands.

      With an extensive background in guiding complex digital integrations, Giuseppe previously served as the CEO of Wunderman Thompson Italy, a powerhouse WPP network agency. His executive leadership is anchored in a proprietary understanding of how emerging technologies reshape consumer behaviour, requiring organisations to pivot from traditional transactional models to holistic, purpose-led ecosystems.

      Beyond the boardroom, Giuseppe is a highly respected academic and thought leader. He holds esteemed professorships at top-tier institutions, including UCL School of Management, Imperial College Business School, and IULM University, where he bridges the gap between high-level management theory and practical, real-world execution. He is globally celebrated for his collaborative work with the “Father of Modern Marketing,” Professor Philip Kotler. Together, they have co-authored seminal texts, including the internationally acclaimed Retail 4.0: 10 Guiding Principles for the Digital Age, Redesigning Retail, and their latest framework-driven masterclass, On Purpose, which explores how brands must embed genuine societal value into their core operational DNA to survive the next decade.

      As a keynote speaker, Giuseppe Stigliano delivers high-impact, deeply researched presentations that demystify the complexities of modern business. He arms corporate leaders with the foresight and agile methodologies required to navigate disruption, redefine customer journeys, and cultivate a culture of relentless innovation.

      Professional Milestones & Major Achievements

      • Global CEO of Spring Studios: Spearheading the international expansion and creative strategy of a premier global agency servicing the luxury and lifestyle sectors.
      • Former CEO of Wunderman Thompson Italy (WPP): Successfully merged J. Walter Thompson and Wunderman in Italy, driving digital transformation and revenue growth.
      • Co-Author with Philip Kotler: Published bestselling business literature translated into multiple languages, including Retail 4.0, Redesigning Retail, and On Purpose.
      • Academic Leadership: Visiting Professor of Retail Marketing and Management at leading European institutions, including UCL, Imperial College, and IULM.
      • Serial Entrepreneur: Co-founded and successfully exited multiple innovative ventures in the digital marketing and tech sectors over a 20-year career.
      • Board Member & Advisor: Serves as a trusted strategic advisor to various multinational boards, steering omnichannel and customer-centric transformations.

      Core Speaking Themes & Proprietary Frameworks

      • Retail 4.0 & The Future of Commerce: Decrypting the blending of physical and digital spaces (phygital) and the 10 guiding principles required to thrive in a hyper-connected marketplace.
      • Leading on Purpose: A strategic framework detailing how to shift from profit-only models to purpose-driven leadership, enhancing both brand equity and employee retention.
      • Navigating Digital Transformation: Actionable blueprints for legacy organisations looking to integrate AI, data analytics, and digital-first methodologies without losing their brand identity.
      • The Customer Experience (CX) Revolution: Redesigning touchpoints to build frictionless, hyper-personalised journeys that drive enduring consumer loyalty.
      • Agile Leadership in an Era of Disruption: How C-suite executives can cultivate resilient cultures, foster continuous learning, and navigate geopolitical and technological volatility.

      Key Takeaways

      • The “Phygital” Imperative: The future of retail is neither strictly physical nor digital; success lies in seamlessly integrating both to create immersive consumer ecosystems.
      • Purpose as a Profit Driver: Authentically embedding corporate purpose into business strategy is no longer a PR exercise, but a fundamental metric for long-term commercial viability.
      • Agility Over Scale: In rapidly changing markets, the ability to pivot and adapt through decentralised decision-making is more valuable than sheer corporate size.
      • Human-Centric Digitalisation: Technology must act as an enabler to amplify human connections and brand trust, rather than a barrier that alienates the end consumer.
      A PSpeakers Global Intelligence Briefing
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      • "Giuseppe was super good, thank you again"

        Salesforce.com C Level Client Event - Milan, July 2021

        • Giuseppe Stigliano "Giuseppe was super good, thank you again"
        5 / 5

      • “As global head of Marketing Communications for Maserati, I have had the pleasure of collaborating directly with Giuseppe Stigliano, partner at H-Art (AKQA Group) since summer 2015. We have worked together closely on two projects that have had a significant impact on the positive development of the Maserati brand at a critical junction yet time of extraordinary growth for the brand, so I can confidently shed light on his capabilities. Giuseppe has demonstrated strong competencies in being able to fully comprehend strategic challenges and develop sound recommendations and solutions. His capability to build a strong rapport with the client, and winning several pitches on behalf of H-Art I believe was in large part thanks to his ability, patience and perseverance as a genuine thought-partner who keeps client needs as a guiding principle throughout every project mandate. This was evident in the successful outcomes of two major projects: the development and roll-out of a new international website and subsequent adaptations across 26 markets, and the development of a global communications strategy for a key product in Maserati's portfolio. In closing and given my experience with Giuseppe, I would have no doubt that he would be a key asset to any strategic communications and/or digital marketing initiative in a consumer driven sector where the digital ecosystem is paramount to success.”

        Leonardo Y. Allasia, Global Marketing and Communications Director at Poltrona Frau

        • Giuseppe Stigliano “As global head of Marketing Communications for Maserati, I have had the pleasure of collaborating directly with Giuseppe Stigliano, partner at H-Art (AKQA Group) since summer 2015. We have worked together closely on two projects that have had a significant impact on the positive development of the Maserati brand at a critical junction yet time of extraordinary growth for the brand, so I can confidently shed light on his capabilities. Giuseppe has demonstrated strong competencies in being able to fully comprehend strategic challenges and develop sound recommendations and solutions. His capability to build a strong rapport with the client, and winning several pitches on behalf of H-Art I believe was in large part thanks to his ability, patience and perseverance as a genuine thought-partner who keeps client needs as a guiding principle throughout every project mandate. This was evident in the successful outcomes of two major projects: the development and roll-out of a new international website and subsequent adaptations across 26 markets, and the development of a global communications strategy for a key product in Maserati's portfolio. In closing and given my experience with Giuseppe, I would have no doubt that he would be a key asset to any strategic communications and/or digital marketing initiative in a consumer driven sector where the digital ecosystem is paramount to success.”
        5 / 5

      • “Creative and pragmatic lateral thinker, with an inspiring obsession for building a state of the art innovation and entrepreneurship program for students. His perspective on the global innovation landscape is very broad and has an innate ability to strip ideas down to their most fundamental core benefits. I was impressed by the way Giuseppe developed the plan and mobilized cross functional teams to deliver against it; I would highly recommend him to anyone who's looking for a knowledgeable leader with relentless drive to execute and a passion for life.”

        Federico Salvitti, Chief Sales & Marketing in Tech, Education, Corporate Services - NYU Faculty

        • Giuseppe Stigliano “Creative and pragmatic lateral thinker, with an inspiring obsession for building a state of the art innovation and entrepreneurship program for students. His perspective on the global innovation landscape is very broad and has an innate ability to strip ideas down to their most fundamental core benefits. I was impressed by the way Giuseppe developed the plan and mobilized cross functional teams to deliver against it; I would highly recommend him to anyone who's looking for a knowledgeable leader with relentless drive to execute and a passion for life.”
        5 / 5

      • I had the pleasure to attend Professor Stigliano's classes while studying at IULM University in Milan. I was very impressed by the passion he put in teaching and keeping all students involved for an entire semester, which is quite a challenging task for any professor. I found him to be uniquely capable of capturing my attention and helping me learn confidently. Giuseppe played a key role at the very beginning of my career to instill the right expertise and curiosity and early kick-off on the right path. Comments from many of my classmates confirmed that I am not alone in this impression of Professor Stigliano. IULM University has many fine professors, and he definitely is a credit to it.”

        Alessandro Puccio, Senior Manager at Accenture

        • Giuseppe Stigliano I had the pleasure to attend Professor Stigliano's classes while studying at IULM University in Milan. I was very impressed by the passion he put in teaching and keeping all students involved for an entire semester, which is quite a challenging task for any professor. I found him to be uniquely capable of capturing my attention and helping me learn confidently. Giuseppe played a key role at the very beginning of my career to instill the right expertise and curiosity and early kick-off on the right path. Comments from many of my classmates confirmed that I am not alone in this impression of Professor Stigliano. IULM University has many fine professors, and he definitely is a credit to it.”
        5 / 5

      • “I met Giuseppe at AKQA while working on digital innovation strategies for Coccinelle. Giuseppe’s drive, passion and dynamism stood out immediately. His deep knowledge of digital and retail practices made him my mentor in any customer-centric digital transformation initiatives. I highly recommend him to support any company to embrace the future of digital retailing.”

        Andrea Baldo, CEO at Ganni

        • Giuseppe Stigliano “I met Giuseppe at AKQA while working on digital innovation strategies for Coccinelle. Giuseppe’s drive, passion and dynamism stood out immediately. His deep knowledge of digital and retail practices made him my mentor in any customer-centric digital transformation initiatives. I highly recommend him to support any company to embrace the future of digital retailing.”
        5 / 5

      • “I have had the pleasure of knowing Professor Guiseppe Stigliano. When it came to writing a book on retailing, I could think of no better colleague than Guiseppe with whom to work. We published and launched Retail Marketing 4.0 in 2018. The retail world is going through a major transformation with the advent of online and digital marketing. Every retail business must think seriously about selling its offerings both in-store and online, and making the two systems work together. We foresee more consumers ordering their common goods online from mass merchants such Amazon and WalMart. To attract in-store business, store owners need to design a satisfying experience and not just carry an inventory of products and wait for shoppers to walk in. Word of mouth plays a major role in getting persons to seek in-store experiences. I learned a great deal in working with Professor Stigliano. He enjoys a strong academic background, deep knowledge gained as a manager, and comes across as a creative and impressive person. I would not hesitate to recommend him to any company CEO looking for an insightful advisor on how to improve the company’s tactics and strategies.”

        Philip Kotler, S.C.Johnson Distinguished Professor of International Marketing at Northwestern University

        • Giuseppe Stigliano “I have had the pleasure of knowing Professor Guiseppe Stigliano. When it came to writing a book on retailing, I could think of no better colleague than Guiseppe with whom to work. We published and launched Retail Marketing 4.0 in 2018. The retail world is going through a major transformation with the advent of online and digital marketing. Every retail business must think seriously about selling its offerings both in-store and online, and making the two systems work together. We foresee more consumers ordering their common goods online from mass merchants such Amazon and WalMart. To attract in-store business, store owners need to design a satisfying experience and not just carry an inventory of products and wait for shoppers to walk in. Word of mouth plays a major role in getting persons to seek in-store experiences. I learned a great deal in working with Professor Stigliano. He enjoys a strong academic background, deep knowledge gained as a manager, and comes across as a creative and impressive person. I would not hesitate to recommend him to any company CEO looking for an insightful advisor on how to improve the company’s tactics and strategies.”
        5 / 5