Anna Alex

Anna Alex

Pioneering Climate Tech Entrepreneur, Co-Founder of Planetly & Nala Earth, and Advocate for Sustainable Business Transformation

Core Intelligence Domain: Sustainability & Climate Tech
Location: Berlin, Germany | Languages: English, German
Representation: Represented globally by PSpeakers Global Intelligence

Anna Alex is one of Europe’s most prominent serial entrepreneurs, business angels, and climate technology pioneers. Having successfully founded and scaled some of the continent’s most impactful digital businesses, she now dedicates her strategic foresight to helping global enterprises transition towards nature-positive, decarbonised operational models. Recognised by the World Economic Forum as a Young Global Leader, her career trajectory—from revolutionising e-commerce with Outfittery to spearheading corporate carbon management with Planetly and biodiversity tracking with Nala Earth—demonstrates an unparalleled capacity to identify macroeconomic shifts and build robust technological solutions that align commercial viability with planetary boundaries.

From E-Commerce Disruptor to Climate Tech Visionary

Anna’s entrepreneurial journey began with the co-founding of Outfittery in 2012, which she rapidly scaled into Europe’s largest personal shopping service for men. Under her leadership, the company expanded across multiple European markets, fundamentally disrupting the traditional retail landscape through data-driven curation and customer-centric software. Following a successful merger, Anna shifted her focus entirely to the global climate crisis, recognising the urgent need for scalable software solutions to drive corporate sustainability.

In 2019, she co-founded Planetly, an innovative climate-tech software platform designed to help businesses analyse, reduce, and manage their carbon footprints. Planetly set a new benchmark for ESG software in Europe, rapidly acquiring hundreds of corporate clients before being successfully acquired by OneTrust in 2021. This exit solidified Anna’s reputation as a leader capable of building high-growth, purpose-driven technology companies that deliver both financial returns and measurable environmental impact.

Advancing Corporate Nature Strategies with Nala Earth

Currently, Anna is the Co-Founder of Nala Earth, a groundbreaking platform that enables enterprises to measure, manage, and report on their nature and biodiversity impacts. As global regulatory frameworks shift to mandate comprehensive ESG and nature-related disclosures (such as the CSRD and TNFD), her work at Nala Earth provides C-suite executives with the critical data infrastructure required to future-proof their supply chains and operations against environmental risks.

Beyond her founding roles, Anna is a highly sought-after business angel, investing actively in early-stage climate-tech start-ups and female-led enterprises. She holds strategic advisory and board positions, leveraging her deep expertise in digital transformation, sustainable scaling, and corporate governance to guide the next generation of European innovators.

Key Speaking & Strategic Themes

• The Transition to a Nature-Positive Economy: How corporations can integrate biodiversity and nature-related risk management into their core business strategies to meet regulatory demands like TNFD and CSRD.
• Decarbonisation & Corporate Climate Action: Leveraging software, data, and digital innovation to achieve Net Zero targets and turn ESG compliance into a competitive advantage.
• Purpose-Driven Entrepreneurship: Frameworks for building scalable, high-growth technology companies that solve systemic global challenges.
• Female Leadership & Diversity in Tech: Overcoming industry barriers, fostering inclusive corporate cultures, and the economic imperative of funding female founders.
• From Start-Up to Exit: Strategic insights on navigating hyper-growth, securing venture capital, scaling operations, and executing successful mergers and acquisitions.

Key Takeaways

• Proven Track Record: Founded and scaled three highly successful tech ventures (Outfittery, Planetly, Nala Earth), demonstrating exceptional agility across both consumer technology and B2B climate software.
• Strategic ESG Foresight: Provides boards and executive teams with actionable frameworks to navigate complex environmental regulations, focusing on carbon management and biodiversity integration.
• Recognised Global Leader: Named a Young Global Leader by the World Economic Forum, listed as one of Europe’s Inspiring Fifty, and featured on Forbes’ Top 50 Women in Tech.
• Advocate for Systemic Change: Actively reshapes the European venture ecosystem through targeted angel investments in climate-tech and female-founded enterprises, driving innovation at the intersection of profit and purpose.